The Iceberg Effect

It’s a hot July day in Florida when Bella—we won’t use her last name—uploads a 17-minute video to her YouTube page. Bella has uploaded one video per month since July 2018, but this video, a year later, is her first video since February. It’s a point she doesn’t hide from her 171 subscribers.

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Using Social Listening Tactics to Measure Brand Alignment

What is the goal of your content marketing? Whether you’re new to the content marketing game or a seasoned veteran, you probably answered this question by referencing themes such as attracting more qualified leads at a lower cost, as well as success metrics like organic web traffic, keyword rankings, cost-per-acquisition, time on page, etc.

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Owning Higher Ed Hashtags: Brand Insights

Owning Higher Ed Hashtags

Hashtags are a symbol that for the longest time was really only found on a button on your phone (yes, there were these things called “landlines” with physical buttons). But now the omnipresent hashtag is something more—an organizer used to group social content that evolved in programming and has seeped its way into many social media sites. Not only does it organize content, it mobilizes movements. There’s a lot to discuss with these little guys—owning them, “owning” them, and why they matter in higher ed.

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