Brain Waves Blog

Before you jump into Reddit, get familiar with these rules of engagement.

What is the goal of your content marketing? Whether you’re new to the content marketing game or a seasoned veteran, you probably answered this question by referencing themes such as attracting more qualified leads at a lower cost, as well as success metrics like organic web traffic, keyword rankings, cost-per-acquisition, time on page, etc.

Collegiate athletic programs exist for a number of reasons; namely, they’re a huge revenue generator, taking advantage of conference-affiliated and national television broadcasting contracts and merchandising to market their teams and universities.

You scour social media platforms like Facebook, Twitter, and Instagram for updates about your institution. And you receive Google alerts when you’re mentioned in the news. But are you keeping up with Reddit?  

Hashtags are a symbol that for the longest time was really only found on a button on your phone (yes, there were these things called “landlines” with physical buttons). But now the omnipresent hashtag is something more—an organizer used to group social content that evolved in programming and has seeped its way into many social media sites. Not only does it organize content, it mobilizes movements. There’s a lot to discuss with these little guys—owning them, “owning” them, and why they matter in higher ed.

A key outcome of social listening is the ability to identify real-time opportunities to engage with your audience groups when they’re talking to your campus or about your campus.