Brain Waves Blog

ROI. Everyone likes to ask for it, yet few report it. That’s because it’s hard to quantify both

It’s now commonplace for people to vent on social media when they have a less than desirable

Y'all, it's been a year.

You could read that sentence in a variety of ways. Literally, it's been

Even if you haven't seen the musical "Hamilton," its songs and memes are hard to escape.

You've

The final stop on our journey through social listening analysis is targeted marketing. Part 1

In Part 1, Campus Sonar analyst Traci detailed the Free Social Listening Snapshot she prepared