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Using Social Listening to Inform a Student Journey Map

A journey map is one of the most helpful tools you can build to inform your marketing and

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New Research for Admissions Pros: Insights from Students' Conversations About their College Search

TL;DR: Our admissions research is available and you can download it here.

At colleges and

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New Year, New You: Setting Goals

It seemed apropos to write about goal setting as we enter 2020. The end of a decade! For me, it

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Plan Your Best Higher Ed Marketing Conference Year

I have a habit of using lists to help me reflect and intentionally plan for the year ahead. What

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What Students Say Online About College Finals

Finals. A word that tends to bring dread and stress to most college students. This period is

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The Iceberg Effect

It’s a hot July day in Florida when Bella—we won’t use her last name—uploads a 17-minute video

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Become a Guest Blogger

If you're doing something interesting with social listening, we want to know! Tell us your story and how you're using social listening to drive strategy on your campus. Become a guest blogger for the #BrainWavesBlog.