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Haven't signed on with Campus Sonar yet? Think of all the online conversations you're not picking up!

For college campuses, it's likely that less than a third of your online mentions are on Twitter alone. That leaves blogs, discussion forums, online comments, reviews, video captions, and more that you're missing out on.

Sign up for Campus Sonar and we'll not only listen to all of those sources, but provide the insight and analysis to help you find what really matters and plan a path forward. Using your audience's conversations to drive your strategy also drives outcome—according to the Edelman Trust Barometer study, the most trusted spokesperson is a "person like yourself."

Campus Sonar can help you find the people like you to guide your campuses conversation, strategy, and reputation management. Get started with Campus Sonar today.

Social Listening Drives Strategic Engagement

Higher education institutions of the future are prepared to identify and share their value with a variety of audiences—from students to donors to federal and state agencies and more. They know and

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Liz Gross's Top Picks for the 2018 eduWeb Digital Summit

The 2017 eduWeb Digital Summit was pretty epic (looking back on my tweets is making me nostalgic), but I’m salivating over the 2018 schedule. I have a pretty serious case of FOMO (fear of missing

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Case Study: Analyzing Prospective Student Online Conversations with Social Data

When you’re recruiting prospective students, you want to know what they’re saying about your university. One way you can learn what students are saying is through traditional research methods,

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Shaking Up Social Media in Higher Ed

When you think of someone who’s shaking up social media, who comes to mind? At Campus Sonar, we think of Liz—our founding director. Lucky for us, so did this year’s Movers and Shaker’s Advisory

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For the Love of Why: Campus Sonar Introduces Three New Analysts

Campus Sonar is growing! We added three new analysts earlier this month to meet the growing demands of our business. We come from a variety of backgrounds, and all three of us are ready to do

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Six Ways to Get Social Listening Buy-In

If you ended up here, chances are you’ve thought about social listening. Whether you’re at the beginning stages of your research or actively trying to make the case to invest resources in it,

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Introducing Amber Sandall: Campus Sonar Research Manager

Since Campus Sonar’s launch, I’ve worked as an analyst and learned so much about performing social listening, social listening research methods, the needs of the higher education industry, and

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Eureka! The Alumni Engagement Data Gold Rush

The data gold rush is on in higher ed advancement, and institutions hope to hit pay dirt by leveraging this data bonanza—whether it’s identifying alumni career journeys to better match mentors to

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What We’re Hearing about The Higher Ed Social Listening Handbook

This winter I wrote a book. I wanted to document everything I’ve learned about social listening for the higher education industry—why it’s important, how to do it, and the strategic impact it can

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Are You Listening? Leverage Podcasts to Meet Your Goals

On the bus. In the shower. At work. Doing dishes. Before bed. A growing number of people are doing it anywhere and everywhere—listening.

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