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How to Use Campus Influencers in Higher Ed

Influencers are an important part of the social listening conversation. They create a connection

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How to Use TikTok for Social Listening

By now you’ve probably heard about TikTok, the short-form video app with more than a billion

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Using Social Listening Tactics to Measure Brand Alignment

What is the goal of your content marketing? Whether you’re new to the content marketing game or

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A Change of Perspective: Find Alignment with Your Institution's Mission

Why are we here?

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Campus-Created GIFs Generate Student Engagement

At the University of Central Florida (UCF) we learned through our standard social listening on

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Leaders Listen to the Student Experience

When I began in higher education as an academic advisor, I interacted with undergraduate

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Become a Guest Blogger

If you're doing something interesting with social listening, we want to know! Tell us your story and how you're using social listening to drive strategy on your campus. Become a guest blogger for the #BrainWavesBlog.