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Haven't signed on with Campus Sonar yet? Think of all the online conversations you're not picking up!

For college campuses, it's likely that less than a third of your online mentions are on Twitter alone. That leaves blogs, discussion forums, online comments, reviews, video captions, and more that you're missing out on.

Sign up for Campus Sonar and we'll not only listen to all of those sources, but provide the insight and analysis to help you find what really matters and plan a path forward. Using your audience's conversations to drive your strategy also drives outcome—according to the Edelman Trust Barometer study, the most trusted spokesperson is a "person like yourself."

Campus Sonar can help you find the people like you to guide your campuses conversation, strategy, and reputation management. Get started with Campus Sonar today.

Are You Listening? Leverage Podcasts to Meet Your Goals

On the bus. In the shower. At work. Doing dishes. Before bed. A growing number of people are doing it anywhere and everywhere—listening.

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Online Presence Is Your Brand: What Does Yours Say About You?

Facebook, Twitter, Instagram, YouTube, Flickr… the list goes on. And for some schools, it goes on, and on, and on: at many schools, dedicated fans, student groups, professors, and departments

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Crisis Management: Key Metrics and a Case Study

The definition of crisis is “a time when a difficult or important decision must be made.” To effectively monitor and manage a crisis and understand the decisions they need to make, organizations

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The Real Cost (and Value) of Crisis Social Listening in Higher Education

The report that Michigan State University paid an agency over half a million dollars to monitor social media in January during the Larry Nassar trial provoked a lot of conversation within higher

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Social Media Data for Alumni Engagement and Advancement

In February I attended my first CASE Drive/ conference. Not knowing what to expect, I was excited by the way the group that “dreams in data” was embracing social media as a vital component of

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In Social, Sometimes the Best Advice Is to Shut Up and Listen

Sometimes the toughest thing to do in social media is not to say anything at all.

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Athletics: Getting Past the Madness

With March Madness upon us, you might notice a higher prevalence of basketball mentions in your school’s online conversation, or just online in general. While athletics can bring helpful attention

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Spring Hill College Refreshes their Brand with Social Listening

Social listening is a flexible and direct way to earn insight into understanding the mindset of your target audience. Audience research and conversation analysis allows you to identify a target

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How Owned vs. Earned Conversation Analysis Informs Content Strategy

In higher education (like every other industry), brand management is one of a college or university’s top priorities. With social media and the media molding the public’s perception of your brand,

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#CampusSonarLive Week Day 5

Our week of live fun wraps up today with Nicholas Love from NC State, Andrew Cassel from the University of Alaska in Fairbanks, a handbook spotlight on identifying engagement opportunities, and a

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