Brain Waves Blog

We’re kicking off 2021 with a new way to approach data and analysis in higher education. STREAM

Why do campuses and their partners put so much effort into “brand”? Because good brand building

Social listening may seem simple, especially if you’re getting a pitch from a software company.

If news about politics, the virus, or messages from angry family members about Thanksgiving

Although they're not the most exciting part of social media management, well-defined guidelines

Higher education social media managers operated in crisis mode for at least half of this year.