Campus Sonar Brain Waves

Higher education institutions of the future are prepared to identify and share their value with a variety of audiences—from students to donors to federal and state agencies and more. They know and

The 2017 eduWeb Digital Summit was pretty epic (looking back on my tweets is making me nostalgic), but I’m salivating over the 2018 schedule. I have a pretty serious case of FOMO (fear of missing

When you’re recruiting prospective students, you want to know what they’re saying about your university. One way you can learn what students are saying is through traditional research methods,

When you think of someone who’s shaking up social media, who comes to mind? At Campus Sonar, we think of Liz—our founding director. Lucky for us, so did this year’s Movers and Shaker’s Advisory

Campus Sonar is growing! We added three new analysts earlier this month to meet the growing demands of our business. We come from a variety of backgrounds, and all three of us are ready to do

If you ended up here, chances are you’ve thought about social listening. Whether you’re at the beginning stages of your research or actively trying to make the case to invest resources in it,

Since Campus Sonar’s launch, I’ve worked as an analyst and learned so much about performing social listening, social listening research methods, the needs of the higher education industry, and

The data gold rush is on in higher ed advancement, and institutions hope to hit pay dirt by leveraging this data bonanza—whether it’s identifying alumni career journeys to better match mentors to

This winter I wrote a book. I wanted to document everything I’ve learned about social listening for the higher education industry—why it’s important, how to do it, and the strategic impact it can

On the bus. In the shower. At work. Doing dishes. Before bed. A growing number of people are doing it anywhere and everywhere—listening.