Brain Waves Blog

When I founded Campus Sonar, I wrote a blog post about the need for data-informed marketing in

With graduations across the country this spring, universities gained thousands of new alumni.

Higher education executives set the tone for an institution’s brand through their social media

Social listening is changing the way economists talk about sexism and gender bias in the

You can never be too prepared when it comes to social media.

Social media managers, how do you

Hashtags are a symbol that for the longest time was really only found on a button on your phone