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Phases of Social Media Crisis Management

Higher education social media managers operated in crisis mode for at least half of this year.

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Competitive Intelligence: Find Your Greatness

The average number of institutions a student applies to has been steadily increasing, and your

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Digging into Social Data—Indicators & Context Clues

A savvy analyst can draw conclusions even when the data they’re presented with is limited in

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Copyright Law and Social Media

As a social media manager, understanding copyright is a critical component of your content

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Getting the Most Out of Your Ambassador Program

At the University of Central Florida (UCF), we’ve used influencer marketing with student social

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How We Conduct Social Listening Research—Part Two

In the first part of this series, I shared our planning and query writing process—how our teams

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Become a Guest Blogger

If you're doing something interesting with social listening, we want to know! Tell us your story and how you're using social listening to drive strategy on your campus. Become a guest blogger for the #BrainWavesBlog.