Using Social Listening to Inform a Student Journey Map
A journey map is one of the most helpful tools you can build to inform your marketing and
Read More...Posted on Jan. 22, 2020
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New Research for Admissions Pros: Insights from Students' Conversations About their College Search
TL;DR: Our admissions research is available and you can download it here.
At colleges and
Read More...Posted on Jan. 15, 2020
New Year, New You: Setting Goals
It seemed apropos to write about goal setting as we enter 2020. The end of a decade! For me, it
Read More...Posted on Dec. 18, 2019
Plan Your Best Higher Ed Marketing Conference Year
I have a habit of using lists to help me reflect and intentionally plan for the year ahead. What
Read More...Posted on Dec. 11, 2019
What Students Say Online About College Finals
Finals. A word that tends to bring dread and stress to most college students. This period is
Read More...Posted on Dec. 04, 2019
The Iceberg Effect
It’s a hot July day in Florida when Bella—we won’t use her last name—uploads a 17-minute video
Read More...Posted on Nov. 20, 2019
