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What Is the ROI of Social Listening?

ROI. Everyone likes to ask for it, yet few report it. That’s because it’s hard to quantify both

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Social Service−Shape Institutional Priorities by Meeting Customers Where they Are

It’s now commonplace for people to vent on social media when they have a less than desirable

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It's Been a Year!

Y'all, it's been a year.

You could read that sentence in a variety of ways. Literally, it's been

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10 Reasons Why Social Listening Should Influence How, When, or If

Even if you haven't seen the musical "Hamilton," its songs and memes are hard to escape.

You've

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A Traveler’s Guide to Social Listening Analysis: License Plate Game

The final stop on our journey through social listening analysis is targeted marketing. Part 1

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A Traveler’s Guide to Social Listening Analysis: Behind the Wheel

In Part 1, Campus Sonar analyst Traci detailed the Free Social Listening Snapshot she prepared

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Become a Guest Blogger

If you're doing something interesting with social listening, we want to know! Tell us your story and how you're using social listening to drive strategy on your campus. Become a guest blogger for the #BrainWavesBlog.