5 Tips for Making the Most of Yield Season
February is a month of valentines, galentines, and if you’re in admissions, yieldentines! Yield
Read More...Posted on Feb. 19, 2020
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A Presidential Presence: Building Executive Social Media Strategy
In an era driven by 24/7 coverage of everything, college presidents must
Read More...Posted on Feb. 12, 2020
Social Listening on a Budget
Social listening is one of the most important parts of a social media manager’s job. It’s
Read More...Posted on Feb. 05, 2020
Evaluating Alumni Conversation: Thoughts from a Diehard Alumna
Last spring, I graduated from my dream school, the University of Michigan in Ann Arbor. I wanted
Read More...Posted on Jan. 29, 2020
Using Social Listening to Inform a Student Journey Map
A journey map is one of the most helpful tools you can build to inform your marketing and
Read More...Posted on Jan. 22, 2020
New Research for Admissions Pros: Insights from Students' Conversations About their College Search
TL;DR: Our admissions research is available and you can download it here.
At colleges and
Read More...Posted on Jan. 15, 2020
