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The Changing Social Media Landscape

Social media is now pervasive in everyday life—roughly two-thirds of U.S. adults use Facebook,

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Digging Into HighEdWeb18 Conversation

Earlier this year, Campus Sonar analyzed conversation about the 2017 HighEdWeb conference. Now

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Listen and They Will Tell: Why Social Listening Is the Key to Increasing Enrollment

There is a widely known concept in sales and marketing that if you sit back, relax, and simply

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Six #ProTips for Using Social Listening for Crisis Management

Whether you’re a social media pro in an enterprise environment or an aspiring thought leader

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How Social Listening Can Benefit Your Content Marketing

In light of shifting demographics in higher education, marketers are increasingly asked to reach

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Creating Long-term Partnerships: Engaging Students and Alumni Influencers

For several years now, great schools (like University of Central Florida) have been recruiting

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Become a Guest Blogger

If you're doing something interesting with social listening, we want to know! Tell us your story and how you're using social listening to drive strategy on your campus. Become a guest blogger for the #BrainWavesBlog.