June 23, 2021
Community colleges in the United States have long been underfunded and understaffed. That hasn’t stopped them from serving as a vital resource to their local communities while educating a student body more diverse than many four-year campuses can claim.
June 1, 2021
Nurturing relationships with your alumni is a key component to the future success of your campus. Proud alumni can share their experience with others to potentially sway an undecided student or make a gift to help current and future students shine even brighter on campus.
February 2, 2021
Who didn’t spend 2020 wondering what the heck was going on? COVID-19 was top of mind for everyone. College students included, especially with the disruption of college applications, campus tours, and the “traditional” college experience. That said, let’s dig deeper into our 2021 admissions research to explore and compare COVID-19 conversations to non-COVID-19 conversations that surfaced on social media (Twitter, Instagram, YouTube) and forums (Reddit and College Confidential) among 4-year college prospective and admitted students between August 1, 2020 and October 31, 2020.
January 26, 2021
Whether enrollment teams embrace them or not, the families of college-bound students have a tremendous impact on the recruitment cycle through their relationships with their students and an autonomous admissions journey of their own. In analyzing parent conversations, one message is clear; no matter how they approach it, their pride, love, and concern for their students is endless.
January 20, 2021
Our February 2021 admissions research focused on prospective and admitted student and parent admissions conversation for 4-year colleges and universities from August 1, 2020 through October 31, 2020. We also wanted to analyze that same conversation for 2-year institutions to see what unique characteristics emerged. While there are many overlapping trends, our findings may inform tailored recruiting strategies and messaging for this specific audience.
October 14, 2020
The average number of institutions a student applies to has been steadily increasing, and your prospective students evaluate your campus against many others. To help your institution stand out, one of the best uses of time and resources is building competitive intelligence—the process of gathering and analyzing information about peer institutions to inform your own positioning.