Brain Waves Blog

Before you jump into Reddit, get familiar with these rules of engagement.

The Oh sh*t moment.

You know it. 

You’re thinking of it right now, because you know exactly what I mean.

What is the goal of your content marketing? Whether you’re new to the content marketing game or a seasoned veteran, you probably answered this question by referencing themes such as attracting more qualified leads at a lower cost, as well as success metrics like organic web traffic, keyword rankings, cost-per-acquisition, time on page, etc.

Collegiate athletic programs exist for a number of reasons; namely, they’re a huge revenue generator, taking advantage of conference-affiliated and national television broadcasting contracts and merchandising to market their teams and universities.

You scour social media platforms like Facebook, Twitter, and Instagram for updates about your institution. And you receive Google alerts when you’re mentioned in the news. But are you keeping up with Reddit?  

A key outcome of social listening is the ability to identify real-time opportunities to engage with your audience groups when they’re talking to your campus or about your campus.