Brain Waves Blog

Crises happen. The ripples are felt in-person and online. While talking to every person affected would be helpful, it is not realistic. Social listening, however, gives campuses instant access to online conversations about a particular crisis as they emerge on social sites, in forums, on blogs, in the news, and on other websites. Furthermore, social listening allows for unique views into trends within those conversations as the crisis unfolds in real time. All in all, social listening puts campuses in a better position to plan or adjust crisis communication strategies in the moment based on emerging insights. But this is only effective with human analysts teaming up with technology to write the perfect query and easily visualize the data. 

TL;DR

Before you jump into Reddit, get familiar with these rules of engagement.

The Oh sh*t moment.

You know it. 

You’re thinking of it right now, because you know exactly what I mean.

What is the goal of your content marketing? Whether you’re new to the content marketing game or a seasoned veteran, you probably answered this question by referencing themes such as attracting more qualified leads at a lower cost, as well as success metrics like organic web traffic, keyword rankings, cost-per-acquisition, time on page, etc.

Collegiate athletic programs exist for a number of reasons; namely, they’re a huge revenue generator, taking advantage of conference-affiliated and national television broadcasting contracts and merchandising to market their teams and universities.

You scour social media platforms like Facebook, Twitter, and Instagram for updates about your institution. And you receive Google alerts when you’re mentioned in the news. But are you keeping up with Reddit?