Brain Waves Blog

The advent of the NCAA’s Name, Image, Likeness (NIL) policy for college athletics has presented many unintended consequences for campuses. One of those is boosterism and increased demands on donors, who face a choice—continue their long-standing relationship with athletic departments, or support the players directly?

Understanding the changing job market—and how it’s affecting your alumni—can help you reach them where they are and support their job search.

There’s a lot of online conversation taking place about colleges and universities in the United States. 

In the world of enrollment marketing, there tends to be one dominant query; how do we get X number of students to enroll at Y campus by Z date? Clearly articulated enrollment goals are essential as individuals transition from vaguely interested to “enrolled.” However, many campuses are so highly focused on yield strategies and fanfare in the final stretch of decision-making that they often overlook the more subtle opportunities around earlier milestones in the enrollment funnel. 

Sonarian capabilities differ based on historical and ongoing social listening. That doesn’t necessarily make one approach better than the other. 

At Campus Sonar, we take perhaps too much pride in telling the world that we’re NOT a software company. It is within social media management software, however, where most of our clients accomplish their listening prior to living the #SonarianLife. For some, incorporating Campus Sonar into an existing tech stack feels redundant. For others, transitioning away from these products to Campus Sonar can feel daunting. So we sat down with three campus pros who made the switch from listening with social media management software to Campus Sonar. We asked them about their tech stack prior to Campus Sonar, making the move from software to Sonarians, and what life has looked like since the move.