Brain Waves Blog

Smart leadership transitions supported by social intelligence

May 6, 2025

Leadership transition is a time when your campus needs to balance continuity and change management. If you’re supporting a leader or are an incoming leader, social intelligence allows you to quickly communicate historical perceptions and stakeholder engagement, as well as gather and share real-time internal and external feedback during the transition. Leaders at every level of an organization make strategic decisions and social intelligence supports your understanding and informs priorities.

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Use Social Intelligence to Shape Strategy and Manage Risk: Strategy Insights

Use Social Intelligence to Shape Strategy and Manage Risk

September 18, 2024

Social intelligence is market research that uses online conversation data to answer key business questions. The internet is an always on focus group that allows you to better understand markets, audiences, brands, or organizations. In higher ed, social intelligence can inform organizational strategy, enrollment, alumni engagement, advancement, academic planning, and reputation and brand strategy. 

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Stop Defending, Start Serving: 4 Ways to Rebuild Trust in Higher Ed, Strategy Insights

Stop Defending, Start Serving: 4 Ways to Rebuild Trust in Higher Ed

June 27, 2024

We don’t need another study proclaiming that public trust in colleges and universities is at an all-time low in our country. The conclusions are predictable, and so is the response; a defense of higher education as it always has been, often putting the blame on the public who just doesn’t get why it’s so important. Defending, rather than listening to understand, is doing more harm than good.

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