Leading the marketing communications efforts for West Virginia University’s largest academic unit, effective media relations was paramount in every aspect of our content strategy. As a Research 1 university, our faculty were frequently contacted by local, regional, and national media to share their expertise, whether it was on the environment, racial justice, labor movements, or more.
If Chance Me posts are too radioactive to get involved with, Reverse Chance Me offers an opportunity to increase the top of your funnel or perform market research.
With public perception of higher education in decline, communicators have a particularly important role to play. But that role requires rethinking what we do and how we measure it.
At Duke, we’re operating on the premise that YouTube isn’t just a bucket for holding video content. It’s actually social media. I’ll show you what I mean.
In January of 2021, we collectively didn’t know much about the state of the world and asked ourselves: How long will masks stick around? When will the pandemic end? What odd item will disappear from the shelves next?
In Fundamentals of Social Media Strategy: A Guide for College Campuses, Liz Gross wrote, “The general public is not your target audience. If you aim your content and efforts at everyone, they’re perfect for no one.” Defining and targeting your audience is your first step in developing and creating content, determining your brand and messaging—pretty much everything you do.