Brain Waves Blog: Unifying Social Across Campus

Unifying Social Across Campus

“Starting social media accounts is the puppy adoption of higher ed” is a Darron Bunt quote that we repeat often. Does your campus have hundreds of campus accounts creating confusion for your audience? Research shows that your prospective and admitted students often turn to Instagram to get an insider’s view on campus life. If their search terms return a handful of inactive accounts before the official, well-managed accounts, it impacts their perception of your campus.

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Brain Waves Blog: Should My Campus Be on TikTok?

Should My Campus Be on TikTok?

Every time a new social platform surfaces, we hear the question “should my campus be on this platform?” While TikTok has been around for a few years, it’s still incredibly popular with your prospective and admitted students. According to Statista, almost half of TikTok’s users are under age 29 and 25% of them are ages 10–19. 

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