Brain Waves Blog

Strengthening your brand is one of the most effective ways to keep your campus resilient and prepared for what’s next. Measuring brand equity enables you to understand and grow brand strength over time. Brand identity is one of the five aspects of brand equity. It’s the face of your brand or the scope of your online presence and incorporates all five elements to reveal how you show up online.  

Strengthening your brand is one of the most effective ways to keep your campus resilient and prepared for what’s next. Brand equity—the value your brand holds in the minds of your audiences—is how you understand and grow that strength over time. When you evaluate brand equity using social intelligence, you can track shifts in brand awareness and identify the key factors that influence it.  

You’re constantly balancing urgent requests and strategy, handling increased expectations, and needing actionable data to support your team’s priorities. All of these challenges feed into your need for a brand strategy that’s built on a solid foundation. Campus Sonar’s brand equity framework is that foundation. The purpose-built model supports your understanding of the value your brand has in the mind of your audience.

Prospective students are giving you a roadmap to their college decision in their conversations with peers on Reddit. Trends and insights from a decade of social intelligence research identified five themes students and families value in college admissions—get the report. We expanded on the strategies in the report to share more recommendations and examples to connect with and appeal to right-fit students. Use the ideas that fit your audience and community to meet and exceed enrollment goals.

Social intelligence tells us that prospective students seek peer guidance on social media and Reddit about if and where to go to college nearly 10x more than they did 10 years ago. The authentic and unfiltered insights from social intelligence give you a deeper understanding of the voices in your community and enable you to design and assess programs with learners at the center.

Perception is shaped by human feelings and opinions, and is dynamic in nature. Traditional research methods such as focus groups, interviews, surveys, and audience panels, often carry inherent biases and assumptions that impact the data collection process.