Michelle Mulder

Michelle Mulder
Michelle Mulder is Campus Sonar's Content Strategist, building, managing, and creating content that aligns with the Campus Sonar brand. Michelle works with the entire team to understand our audiences’ needs and provide content to help them make an informed decision. With more than ten years of higher education experience and 20 in educational publishing, Michelle enjoys the ongoing learning environment of Campus Sonar. In her spare time she gets a break from her college student son and two high school daughters by reading, going to barre class, and catching up on movies and TV shows with her husband.

Recent Posts

Reach vs. Volume vs. Impressions: Measuring Campaign Success

At Campus Sonar, our humans set us apart. Our experience researching and analyzing the nuances

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Social Account Cleanup: The Case for Auditing and 5 Key Metrics You Need

Your fall planning this year looks much different from what you expected. Your campus is

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Social Media Demographics for Higher Ed—2020

When you create any piece of content, a critical component is understanding your audience. Who

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How to Use Campus Influencers in Higher Ed

Influencers are an important part of the social listening conversation. They create a connection

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Using Online Conversation Benchmarks: Higher Education Alumni Conversation

With graduations across the country this spring, universities gained thousands of new alumni.

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Executive Twitter Use: Southeastern University’s Social Strategy

Higher education executives set the tone for an institution’s brand through their social media

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If you're doing something interesting with social listening, we want to know! Tell us your story and how you're using social listening to drive strategy on your campus. Become a guest blogger for the #BrainWavesBlog.