Incoming students are one of higher ed’s most important audiences. We work with campuses to segment your incoming student audience, identify opportunities for engagement, and develop messages that resonate with them to target and position your enrollment strategy.
Brain Waves Blog
Higher ed trends empower you to analyze your campus’s online conversation behavior against a comparable sample. And they help you move beyond vanity metrics.
The culminating representation of many years of hard work, exploration, change, and perseverance, graduation is a pivotal moment for grads and their friends and families, one they anticipate all year long. There are high expectations for everyone involved!
I had the pleasure of presenting a workshop at the 2022 AMA on “Combining Marketing and Communication for Long-Lasting Brand Impact” with all-star higher ed leaders Jenny Petty (University of Montana), Binti Harvey (Scripps College), and Teresa Valerio Parrot (TVP Communications). We showed campuses how they need both marketing and communications professionals to collaborate to achieve institutional goals.
Following years of debate about the amateur status of student-athletes, Name, Image, Likeness (NIL) reflects a change in policy from the NCAA on July 1, 2021, that redefined college athletes’ amateur status. The NCAA rescinded its policy previously prohibiting college athletes from profiting from their name, image, and likeness garnered through the influencer status that comes with the visibility of playing collegiate sports.
One of the most challenging parts of being a social media manager is dealing with the negativity—the complaints, the problems, the criticisms.