Brain Waves Blog: Getting Ready for Graduation

Getting Ready for Graduation

The culminating representation of many years of hard work, exploration, change, and perseverance, graduation is a pivotal moment for grads and their friends and families, one they anticipate all year long. There are high expectations for everyone involved! 

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Brain Waves Blog: Collaborating for Long-Lasting Brand Impact

Collaborating for Long-Lasting Brand Impact

I had the pleasure of presenting a workshop at the 2022 AMA on “Combining Marketing and Communication for Long-Lasting Brand Impact” with all-star higher ed leaders Jenny Petty (University of Montana), Binti Harvey (Scripps College), and Teresa Valerio Parrot (TVP Communications). We showed campuses how they need both marketing and communications professionals to collaborate to achieve institutional goals. 

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Brain Waves Blog: What Is Name Image Likeness?

What Is Name Image Likeness?

Following years of debate about the amateur status of student-athletes, Name, Image, Likeness (NIL) reflects a change in policy from the NCAA on July 1, 2021, that redefined college athletes’ amateur status. The NCAA rescinded its policy previously prohibiting college athletes from profiting from their name, image, and likeness garnered through the influencer status that comes with the visibility of playing collegiate sports.

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