July 7, 2021
In January of 2021, we collectively didn’t know much about the state of the world and asked ourselves: How long will masks stick around? When will the pandemic end? What odd item will disappear from the shelves next?
June 23, 2021
Community colleges in the United States have long been underfunded and understaffed. That hasn’t stopped them from serving as a vital resource to their local communities while educating a student body more diverse than many four-year campuses can claim.
June 9, 2021
In Fundamentals of Social Media Strategy: A Guide for College Campuses, Liz Gross wrote, “The general public is not your target audience. If you aim your content and efforts at everyone, they’re perfect for no one.” Defining and targeting your audience is your first step in developing and creating content, determining your brand and messaging—pretty much everything you do.
May 26, 2021
How would your marketing team shift its content strategy if you intimately understood the differences in how prospective, admitted, and current students talked about your campus? That’s the question Tony Dobies, Senior Director of Marketing at West Virginia University (WVU), found himself asking in the fall of 2020.
May 12, 2021
We see you. Yeah you, on campus. You've been following Campus Sonar since our founding in 2017. Maybe you saw Liz speak at a conference; maybe you listened to a podcast episode that featured a Sonarian. Or maybe a friend or colleague of yours told you to check out this new agency called Campus Sonar.
April 28, 2021
If part one left you wanting more, I’m back for part two of the best higher ed resources to keep you informed and connected. One of the things I love about this industry is the contributions from the community. We learn together, and it's never too early for you to contribute your expertise. To that end, I’ve also included suggestions for ways to share your work and knowledge with others.