Brain Waves Blog

If Chance Me posts are too radioactive to get involved with, Reverse Chance Me offers an opportunity to increase the top of your funnel or perform market research. 

With public perception of higher education in decline, communicators have a particularly important role to play. But that role requires rethinking what we do and how we measure it. 

At Duke, we’re operating on the premise that YouTube isn’t just a bucket for holding video content. It’s actually social media. I’ll show you what I mean.

For marketing and communications professionals, each semester can bring anywhere from several hundred to a hundred thousand plus public online mentions about their respective campus. And yet, most marketers only report on the social and news content they produce. That’s not the case for Angela Polec, La Salle University’s Vice President of Enrollment, Marketing, and Communications. 

Batman and Robin. The Avengers. Link and Epona. The Fellowship of the Ring. X-Men. Harry, Ron, and Hermione. Aang, Katara, Toph, Sokka, and Appa.

Following Your North Star

In January of 2021, we collectively didn’t know much about the state of the world and asked ourselves: How long will masks stick around? When will the pandemic end? What odd item will disappear from the shelves next?