Brain Waves Blog

Over the last few years, social listening software has become increasingly popular for higher ed martech stacks. But something we hear often from our clients is that marketing teams struggle to get the full value from expensive software. Lack of time, training, and ability to pull readily usable data are common struggles. 

At Campus Sonar, we take perhaps too much pride in telling the world that we’re NOT a software company. It is within social media management software, however, where most of our clients accomplish their listening prior to living the #SonarianLife. For some, incorporating Campus Sonar into an existing tech stack feels redundant. For others, transitioning away from these products to Campus Sonar can feel daunting. So we sat down with three campus pros who made the switch from listening with social media management software to Campus Sonar. We asked them about their tech stack prior to Campus Sonar, making the move from software to Sonarians, and what life has looked like since the move.

Updated 9.5.2025

How to dig into the strategy and mine the report for proactive communications and outreach on your campus.

Community colleges in the United States have long been underfunded and understaffed. That hasn’t stopped them from serving as a vital resource to their local communities while educating a student body more diverse than many four-year campuses can claim. 

Nurturing relationships with your alumni is a key component to the future success of your campus. Proud alumni can share their experience with others to potentially sway an undecided student or make a gift to help current and future students shine even brighter on campus.