Brain Waves Blog

In the first part of this series, we discussed segmentation strategies for owned accounts. Here in part two, we’re diving into some of the best ways to break down earned conversation. 

Have you ever heard the saying “How do you eat an elephant?” 

One of the most challenging parts of being a social media manager is dealing with the negativity—the complaints, the problems, the criticisms.  

Thanks to social media, the news cycle is now. Which means communications teams need to be plugged into their campus’s online conversation if they want to effectively monitor and manage a crisis. 

With social listening you collect the conversation as it happens, offering opportunities to understand what’s happening now so you can make changes for the future. But the real power comes with the ongoing analysis and context that allows you to better understand your baseline conversation and create personal benchmarks, track seasonal changes, evaluate the effects of crises, and measure the impact of new campaigns. 

There’s a lot of online conversation taking place about colleges and universities in the United States.