Brain Waves Blog

Lions and bots and trolls—oh my! Online conversations provide organizations with honest thoughts and feelings from their audiences, but are all of those mentions actual people? Bots and trolls aren’t just for science fiction and fairy tales anymore. 

In the first part of this series, we discussed segmentation strategies for owned accounts. Here in part two, we’re diving into some of the best ways to break down earned conversation. 

Have you ever heard the saying “How do you eat an elephant?” 

Understanding the changing job market—and how it’s affecting your alumni—can help you reach them where they are and support their job search.

Thanks to social media, the news cycle is now. Which means communications teams need to be plugged into their campus’s online conversation if they want to effectively monitor and manage a crisis. 

There’s a lot of online conversation taking place about colleges and universities in the United States.