Brain Waves Blog

From publicly-available social media posts to blogs to news to forums and more, there is an incredible amount of conversation happening online each day. While there are ways to monitor and measure some of this conversation manually (think, Google Alerts, social media analytics, some social media software), truly strategic social listening not only captures more conversations of interest to you, but does so more consistently over time—ensuring that you’re not only capturing the conversations that matter, but also that you’re able to analyze larger trends in conversation over time.

Over the last few years, social listening software has become increasingly popular for higher ed martech stacks. But something we hear often from our clients is that marketing teams struggle to get the full value from expensive software. Lack of time, training, and ability to pull readily usable data are common struggles. 

At Campus Sonar, we take perhaps too much pride in telling the world that we’re NOT a software company. It is within social media management software, however, where most of our clients accomplish their listening prior to living the #SonarianLife. For some, incorporating Campus Sonar into an existing tech stack feels redundant. For others, transitioning away from these products to Campus Sonar can feel daunting. So we sat down with three campus pros who made the switch from listening with social media management software to Campus Sonar. We asked them about their tech stack prior to Campus Sonar, making the move from software to Sonarians, and what life has looked like since the move.

If Chance Me posts are too radioactive to get involved with, Reverse Chance Me offers an opportunity to increase the top of your funnel or perform market research. 

With public perception of higher education in decline, communicators have a particularly important role to play. But that role requires rethinking what we do and how we measure it. 

At Duke, we’re operating on the premise that YouTube isn’t just a bucket for holding video content. It’s actually social media. I’ll show you what I mean.