Brain Waves Blog

Batman and Robin. The Avengers. Link and Epona. The Fellowship of the Ring. X-Men. Harry, Ron, and Hermione. Aang, Katara, Toph, Sokka, and Appa.

Following Your North Star

In January of 2021, we collectively didn’t know much about the state of the world and asked ourselves: How long will masks stick around? When will the pandemic end? What odd item will disappear from the shelves next? 

Community colleges in the United States have long been underfunded and understaffed. That hasn’t stopped them from serving as a vital resource to their local communities while educating a student body more diverse than many four-year campuses can claim. 

In Fundamentals of Social Media Strategy: A Guide for College Campuses, Liz Gross wrote, “The general public is not your target audience. If you aim your content and efforts at everyone, they’re perfect for no one.” Defining and targeting your audience is your first step in developing and creating content, determining your brand and messaging—pretty much everything you do.

How would your marketing team shift its content strategy if you intimately understood the differences in how prospective, admitted, and current students talked about your campus? That’s the question Tony Dobies, Senior Director of Marketing at West Virginia University (WVU), found himself asking in the fall of 2020.

We see you. Yeah you, on campus. You've been following Campus Sonar since our founding in 2017. Maybe you saw Liz speak at a conference; maybe you listened to a podcast episode that featured a Sonarian. Or maybe a friend or colleague of yours told you to check out this new agency called Campus Sonar.