Brain Waves Blog

Brain Waves Blog: How Clients Use Campus Sonar Strategic Partnerships: Tracking Strategic Priorities

How Clients Use Partnerships: Tracking Strategic Priorities

August 4, 2021

For marketing and communications professionals, each semester can bring anywhere from several hundred to a hundred thousand plus public online mentions about their respective campus. And yet, most marketers only report on the social and news content they produce. That’s not the case for Angela Polec, La Salle University’s Vice President of Enrollment, Marketing, and Communications. 

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