September 16, 2020
As a social media manager, understanding copyright is a critical component of your content creation process. And it can definitely be confusing, especially if you have multiple accounts to manage in addition to all of the other aspects of your job.
May 19, 2020
Today’s Briefing analyzes publicly available online conversation in the U.S. and on Reddit and YouTube (which span beyond the U.S.) about the coronavirus and higher education from May 11–17. In this analysis of volume, topics, sentiment, and key audiences, we highlight conversation about community colleges (again!) and summarize trends from our ten weeks of Briefings.
May 12, 2020
Community College Convo Stays Viral
Today’s Briefing analyzes publicly available online conversation in the U.S. and on Reddit and YouTube (which span beyond the U.S.) about the coronavirus and higher education from May 4–10. In this analysis of volume, topics, sentiment, and key audiences, we highlight the impact of another viral tweet recommending community college, conversations relevant to recruitment and retention, how students (now alumni) and their friends and family talked about graduation, and the continuing conversation about online classes.
May 5, 2020
Community Colleges' Time to Shine
Today’s Briefing analyzes publicly available online conversation in the U.S. and on Reddit and YouTube (which span beyond the U.S.) about the coronavirus and higher education from April 27–May 3. In this analysis of volume, topics, and sentiment, we highlight conversation about community colleges, Zoom University, and President Trump.
April 28, 2020
Influencers Start Spreading the News
Today’s Briefing analyzes publicly available online conversation in the U.S. and on Reddit and YouTube (which span beyond the U.S.) about the coronavirus and higher education from April 20–26. In this analysis of volume, topics, sentiment, and key audiences, we highlight how university research news spreads via online influencers, student athletes seeking new teams, and students continuing to speculate about the fall semester on Reddit.
April 22, 2020
It’s a common illusion that a campus social media presence doesn’t cost anything. I’m here to tell you not to fall prey to that illusion, and explain what’s involved in building and staffing a higher ed social media team (including costs) so you know what you need to get started or get leadership support your need for additional resources. This post, along with two additional posts publishing in April and May, are excerpts from Fundamentals of Social Media Strategy.
I'm well aware that this post is being published as campuses consider furloughs and layoffs. Please don't dismiss it as something to think about "when things get back to normal." Staffing your social media team is more important now than ever.