May 5, 2020
Community Colleges' Time to Shine
Today’s Briefing analyzes publicly available online conversation in the U.S. and on Reddit and YouTube (which span beyond the U.S.) about the coronavirus and higher education from April 27–May 3. In this analysis of volume, topics, and sentiment, we highlight conversation about community colleges, Zoom University, and President Trump.
April 28, 2020
Influencers Start Spreading the News
Today’s Briefing analyzes publicly available online conversation in the U.S. and on Reddit and YouTube (which span beyond the U.S.) about the coronavirus and higher education from April 20–26. In this analysis of volume, topics, sentiment, and key audiences, we highlight how university research news spreads via online influencers, student athletes seeking new teams, and students continuing to speculate about the fall semester on Reddit.
April 22, 2020
It’s a common illusion that a campus social media presence doesn’t cost anything. I’m here to tell you not to fall prey to that illusion, and explain what’s involved in building and staffing a higher ed social media team (including costs) so you know what you need to get started or get leadership support your need for additional resources. This post, along with two additional posts publishing in April and May, are excerpts from Fundamentals of Social Media Strategy.
I'm well aware that this post is being published as campuses consider furloughs and layoffs. Please don't dismiss it as something to think about "when things get back to normal." Staffing your social media team is more important now than ever.
April 21, 2020
Focus on Fall Semester
Today’s Briefing analyzes publicly available online conversation in the U.S. and on Reddit and YouTube (which span beyond the U.S.) about the coronavirus and higher education from April 13–19. In this analysis of volume, topics, sentiment, and key audiences, we highlight speculation about the fall semester, conversations from and about Black students, and the reasons students’ families and friends are sharing joyful messages.
April 14, 2020
A Little Less Conversation and a Lot More Negativity
Today’s Briefing analyzes publicly available online conversation in the U.S. and on Reddit and YouTube (which span beyond the U.S.) about the coronavirus and higher education from April 7–12. In this analysis of volume, topics, sentiment, and key audiences, we highlight conversations about internship changes and speculation about the fall semester.
April 7, 2020
Students Discuss Cheating
Today’s Briefing analyzes publicly available online conversation in the U.S. and on Reddit and YouTube (which span beyond the U.S.) about the coronavirus and higher education from April 3–6. In this analysis of volume, topics, sentiment, and key audiences, we highlight how campuses frequently mentioned in the news are portrayed, stories of students’ family members and the disease, concerns from medical students, and discussions of cheating.