November 11, 2020
Although they're not the most exciting part of social media management, well-defined guidelines and policies are essential for a consistently effective social media program. In addition to giving you something to turn to in stressful situations, guidelines and policies have a couple of benefits.
September 16, 2020
As a social media manager, understanding copyright is a critical component of your content creation process. And it can definitely be confusing, especially if you have multiple accounts to manage in addition to all of the other aspects of your job.
May 19, 2020
Today’s Briefing analyzes publicly available online conversation in the U.S. and on Reddit and YouTube (which span beyond the U.S.) about the coronavirus and higher education from May 11–17. In this analysis of volume, topics, sentiment, and key audiences, we highlight conversation about community colleges (again!) and summarize trends from our ten weeks of Briefings.
May 12, 2020
Community College Convo Stays Viral
Today’s Briefing analyzes publicly available online conversation in the U.S. and on Reddit and YouTube (which span beyond the U.S.) about the coronavirus and higher education from May 4–10. In this analysis of volume, topics, sentiment, and key audiences, we highlight the impact of another viral tweet recommending community college, conversations relevant to recruitment and retention, how students (now alumni) and their friends and family talked about graduation, and the continuing conversation about online classes.
May 5, 2020
Community Colleges' Time to Shine
Today’s Briefing analyzes publicly available online conversation in the U.S. and on Reddit and YouTube (which span beyond the U.S.) about the coronavirus and higher education from April 27–May 3. In this analysis of volume, topics, and sentiment, we highlight conversation about community colleges, Zoom University, and President Trump.
April 28, 2020
Influencers Start Spreading the News
Today’s Briefing analyzes publicly available online conversation in the U.S. and on Reddit and YouTube (which span beyond the U.S.) about the coronavirus and higher education from April 20–26. In this analysis of volume, topics, sentiment, and key audiences, we highlight how university research news spreads via online influencers, student athletes seeking new teams, and students continuing to speculate about the fall semester on Reddit.