
Compare Online Conversation About Your Campus to Peer Institutions
October 2, 2019
As soon as we decided to start Campus Sonar, I committed to providing social listening benchmarks for the higher education industry. This was a direct response to what I heard from campus-based professionals at conferences and during research conversations. While the concept of social listening was intriguing, administrators weren’t sure how much conversation they should expect to find about their campus. Once they looked and knew how much conversation there was, the first question they had was “is that normal?” This is why we released our 2019 Online Conversation Benchmarks study—I wanted every college and university to be able to measure their online conversation and know how it compared to their peers.