Research

Doing it By the Book: Data Segmentation, Validation, and Analysis

Y’all. Codebooks used in the research process seem insignificant, straightforward, unassuming

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What's Normal? Benchmarking Higher Ed News Sources

We’re sharing a sneak peek into the types of insights members of our new STREAM service get by

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What's Normal? Benchmarking Higher Ed Social Media

We’re kicking off 2021 with a new way to approach data and analysis in higher education. STREAM

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Puzzling through Social Data Sources

Social listening may seem simple, especially if you’re getting a pitch from a software company.

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Digging into Social Data—Indicators & Context Clues

A savvy analyst can draw conclusions even when the data they’re presented with is limited in

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How We Conduct Social Listening Research—Part Two

In the first part of this series, I shared our planning and query writing process—how our teams

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Become a Guest Blogger

If you're doing something interesting with social listening, we want to know! Tell us your story and how you're using social listening to drive strategy on your campus. Become a guest blogger for the #BrainWavesBlog.