Elements of a Strategic Charcuterie Board

As many of our readers already know (or can easily guess from the Social Strategy Fundamentals episode I recently hosted), I’m a huge fan of strategy. That’s why I’m excited to work with natural strategists like ours at Campus Sonar every day. Our team of strategists not only develops deep client relationships, but also intuitively looks at each client’s goals from all angles to find the best way to reach them.

Read More

Puzzling through Social Data Sources

Social listening may seem simple, especially if you’re getting a pitch from a software company. Just enter your search terms, and ta-da—social data. Unfortunately, that’s not how it works. Each software product collects data differently, and the data that’s returned may come with nuances that aren’t obvious to the casual user. Since social listening is all that we do, I’m sharing what we’ve learned working with millions of social mentions from about over a hundred institutions. Hopefully it will help you make an informed decision about how to approach social listening for your campus.

Read More
Blog image for New Year, New You: Setting Goals

New Year, New You: Setting Goals

It seemed apropos to write about goal setting as we enter 2020. The end of a decade! For me, it signifies the end of my twenties and entering my thirties with a renewed sense of self, purpose, and grace—to give myself both the confidence in my abilities and the courage to fail. And there’s something about a good goal that really helps focus your behavior over a period of time—both consciously and unconsciously. In fact, studies on behavioral priming, (which is defined as “the incidental activation of knowledge structures … by the current situational context”), indicate that attitudes and other affective reactions can be triggered automatically by the mere presence of relevant objects and events (Bargh, Chen, Burrows, 1996). So set those goals and keep your list handy where you can see them throughout the year, allowing them to seep into your day-to-day decision making. But on to the main act—how do you set goals anyway?

Read More