Brain Waves Blog

Have you ever heard the saying “How do you eat an elephant?” 

One of the most challenging parts of being a social media manager is dealing with the negativity—the complaints, the problems, the criticisms.  

With social listening you collect the conversation as it happens, offering opportunities to understand what’s happening now so you can make changes for the future. But the real power comes with the ongoing analysis and context that allows you to better understand your baseline conversation and create personal benchmarks, track seasonal changes, evaluate the effects of crises, and measure the impact of new campaigns. 

As many of our readers already know (or can easily guess from the Social Strategy Fundamentals episode I recently hosted), I’m a huge fan of strategy. That’s why I’m excited to work with natural strategists like ours at Campus Sonar every day. Our team of strategists not only develops deep client relationships, but also intuitively looks at each client’s goals from all angles to find the best way to reach them.

Sonarian capabilities differ based on historical and ongoing social listening. That doesn’t necessarily make one approach better than the other. 

Over the last few years, social listening software has become increasingly popular for higher ed martech stacks. But something we hear often from our clients is that marketing teams struggle to get the full value from expensive software. Lack of time, training, and ability to pull readily usable data are common struggles.