Over the last few years, social listening software has become increasingly popular for higher ed martech stacks. But something we hear often from our clients is that marketing teams struggle to get the full value from expensive software. Lack of time, training, and ability to pull readily usable data are common struggles.
At Campus Sonar, we take perhaps too much pride in telling the world that we’re NOT a software company. It is within social media management software, however, where most of our clients accomplish their listening prior to living the #SonarianLife. For some, incorporating Campus Sonar into an existing tech stack feels redundant. For others, transitioning away from these products to Campus Sonar can feel daunting. So we sat down with three campus pros who made the switch from listening with social media management software to Campus Sonar. We asked them about their tech stack prior to Campus Sonar, making the move from software to Sonarians, and what life has looked like since the move.
For marketing and communications professionals, each semester can bring anywhere from several hundred to a hundred thousand plus public online mentions about their respective campus. And yet, most marketers only report on the social and news content they produce. That’s not the case for Angela Polec, La Salle University’s Vice President of Enrollment, Marketing, and Communications.
Batman and Robin. The Avengers. Link and Epona. The Fellowship of the Ring. X-Men. Harry, Ron, and Hermione. Aang, Katara, Toph, Sokka, and Appa.
Community colleges in the United States have long been underfunded and understaffed. That hasn’t stopped them from serving as a vital resource to their local communities while educating a student body more diverse than many four-year campuses can claim.
How would your marketing team shift its content strategy if you intimately understood the differences in how prospective, admitted, and current students talked about your campus? That’s the question Tony Dobies, Senior Director of Marketing at West Virginia University (WVU), found himself asking in the fall of 2020.