Brain Waves Blog

Brand fragmentation is a consistent theme we see in our industry and client research. There are lots of reasons for this, but mainly the folx charged with “managing the brand” are thinking about “the flagship.” When you embrace the adage that “brands aren’t what you say they are, they’re what they [your audience] says they are,” the fragmentation is obvious. 

In the first part of this series, we discussed segmentation strategies for owned accounts. Here in part two, we’re diving into some of the best ways to break down earned conversation. 

Have you ever heard the saying “How do you eat an elephant?”