Brain Waves Blog

As a marketing leader you have a lot on your plate. Between managing competing goals, responding to urgent requests, attending last minute meetings, satisfying tight deadlines, and more—it’s a lot. That’s why support is critical to your success as a leader and campus. Setting your team up with the right tools and resources empowers you to achieve your goals.

Higher ed trends empower you to analyze your campus’s online conversation behavior against a comparable sample. And they help you move beyond vanity metrics. 

Your campus social media manager’s job is never done. They’re on call 24/7, very few people understand exactly what they do all day, and their talent and expertise are regularly dismissed by colleagues and the general public. Often they’re not appropriately compensated for their skills, overtime hours, and the comments and DMs they monitor and respond to may hurt personally even if they're not meant for them.

Monitoring and listening seem like the same thing, right? It can be hard to understand the difference between these two activities. You’ve probably even used the words interchangeably. We’re here to tell you there are critical differences between them; differences that prove monitoring alone is not enough. Once you start listening, you’ll realize the moments and opportunities you missed when you thought you were listening. 

The culminating representation of many years of hard work, exploration, change, and perseverance, graduation is a pivotal moment for grads and their friends and families, one they anticipate all year long. There are high expectations for everyone involved! 

When developing a strategy to enroll Black students your first step is to yield. Historically, the Black student experience is riddled with disparities and broken trust, but you can activate change by reflecting and acknowledging your institution’s history with Black students and having the hard conversations. Next, prepare yourself to participate in a public conversation about advancing future Black lives in this country. Finally, secure the resources to build a community where Black students are truly comfortable, welcomed, and embraced.