Brain Waves Blog: Using Social Listening to Leverage Your Campus's Media Relations

Using Social Listening to Leverage Your Campus's Media Relations

Leading the marketing communications efforts for West Virginia University’s largest academic unit, effective media relations was paramount in every aspect of our content strategy. As a Research 1 university, our faculty were frequently contacted by local, regional, and national media to share their expertise, whether it was on the environment, racial justice, labor movements, or more. 

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Brain Waves Blog: What the Boolean! Get the Most Out of Your Social Listening

What the Boolean! Get the Most Out of Your Social Listening

From publicly-available social media posts to blogs to news to forums and more, there is an incredible amount of conversation happening online each day. While there are ways to monitor and measure some of this conversation manually (think, Google Alerts, social media analytics, some social media software), truly strategic social listening not only captures more conversations of interest to you, but does so more consistently over time—ensuring that you’re not only capturing the conversations that matter, but also that you’re able to analyze larger trends in conversation over time.

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Making the Switch from Software to Sonarians

At Campus Sonar, we take perhaps too much pride in telling the world that we’re NOT a software company. It is within social media management software, however, where most of our clients accomplish their listening prior to living the #SonarianLife. For some, incorporating Campus Sonar into an existing tech stack feels redundant. For others, transitioning away from these products to Campus Sonar can feel daunting. So we sat down with three campus pros who made the switch from listening with social media management software to Campus Sonar. We asked them about their tech stack prior to Campus Sonar, making the move from software to Sonarians, and what life has looked like since the move.

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