Brain Waves Blog

“We report quarterly, but no one really gives feedback.” “Our information goes into an annual board report, and we’re not sure if anyone even reads it.” “We work hard, but don’t always feel seen.” “We have a new leader coming in and want to position our team’s value effectively.” We hear comments like these all the time, and campus communicators are genuinely concerned their efforts are lost in the sea of competing priorities. 

A Collaboration Dedicated to Growing a Diverse Community and Helping Professionals Transform Higher Education

Campus Sonar and The Society for College and University Planning (SCUP) are collaborating as strategic partners. This partnership focuses on elevating SCUP’s strategic communications, informing thought leadership, and evolving research and innovative resources to members. 

Incoming students are one of higher ed’s most important audiences. We work with campuses to segment your incoming student audience, identify opportunities for engagement, and develop messages that resonate with them to target and position your enrollment strategy. 

As a marketing leader you have a lot on your plate. Between managing competing goals, responding to urgent requests, attending last minute meetings, satisfying tight deadlines, and more—it’s a lot. That’s why support is critical to your success as a leader and campus. Setting your team up with the right tools and resources empowers you to achieve your goals.

Higher ed trends empower you to analyze your campus’s online conversation behavior against a comparable sample. And they help you move beyond vanity metrics. 

Your campus social media manager’s job is never done. They’re on call 24/7, very few people understand exactly what they do all day, and their talent and expertise are regularly dismissed by colleagues and the general public. Often they’re not appropriately compensated for their skills, overtime hours, and the comments and DMs they monitor and respond to may hurt personally even if they're not meant for them.