Brain Waves Blog

Brain Waves Blog: Small Campuses: Maximize Your Social Media Strategy

Small Campuses: Maximize Your Social Media Strategy

October 19, 2022

If you work on a small campus, chances are you’re a master at multitasking. Depending on the size of your campus, social media may be the responsibility of one person, or less than one, so it’s important to get the most out of everything you do. If that’s where you sit right now, we can help.

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Brain Waves Blog: 8 Recommendations for Higher Ed Marketers

8 Recommendations for Higher Ed Marketers

September 21, 2022

For the last three years, we’ve been researching and analyzing online conversation about higher ed. We shared some of the multi-year trends we captured along the way, which also led us to eight recommendations higher ed marketers can use to drive their communication and marketing strategy.

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Brain Waves Blog: Use Social Listening to Inform a Student Journey Map

Use Social Listening to Inform a Student Journey Map

August 24, 2022

A journey map is one of the most helpful tools you can build to inform your marketing and communications strategy. In a business context, a journey map outlines the process a customer goes through—from their initial encounter with a brand, to purchase, and ultimately to loyalty and advocacy. It captures a customer’s goal at each stage, and informs the messaging and content a company develops by providing this customer-centric insight.

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Brain Waves Blog: What Is Name Image Likeness?

What Is Name Image Likeness?

August 10, 2022

Following years of debate about the amateur status of student-athletes, Name, Image, Likeness (NIL) reflects a change in policy from the NCAA on July 1, 2021, that redefined college athletes’ amateur status. The NCAA rescinded its policy previously prohibiting college athletes from profiting from their name, image, and likeness garnered through the influencer status that comes with the visibility of playing collegiate sports.

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