Michelle Mulder

Michelle Mulder
Michelle Mulder is Campus Sonar's Content Strategist, building, managing, and creating content that aligns with the Campus Sonar brand. Michelle works with the entire team to understand our audiences’ needs and provide content to help them make an informed decision. With more than ten years of higher education experience and 20 in educational publishing, Michelle enjoys the ongoing learning environment of Campus Sonar. In her spare time she gets a break from her college student son and two high school daughters by reading, going to barre class, and catching up on movies and TV shows with her husband.

Recent Posts

Social Media Demographics for Higher Ed—2020

When you create any piece of content, a critical component is understanding your audience. Who

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How to Use Campus Influencers in Higher Ed

Influencers are an important part of the social listening conversation. They create a connection

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Using Online Conversation Benchmarks: Higher Education Alumni Conversation

With graduations across the country this spring, universities gained thousands of new alumni.

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Executive Twitter Use: Southeastern University’s Social Strategy

Higher education executives set the tone for an institution’s brand through their social media

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Using Online Conversation Benchmarks: Higher Education Admissions Conversation

May 1 is National Decision Day. High school seniors all over the country have been visiting

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Using Online Conversation Benchmarks: Conversation Volume

An institution’s online conversation volume is an indication of how many people are talking

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If you're doing something interesting with social listening, we want to know! Tell us your story and how you're using social listening to drive strategy on your campus. Become a guest blogger for the #BrainWavesBlog.