Michelle Mulder

Michelle Mulder
Michelle Mulder is Campus Sonar's Content Strategist, building, managing, and creating content that aligns with the Campus Sonar brand. Michelle works with Bri to understand our audiences’ needs and provide them content to help them make an informed decision. With more than 10 years of higher education experience and 20 in educational publishing, Michelle enjoys the ongoing learning environment of Campus Sonar. In her “spare time” she gets a break from her three high schoolers by reading, going to barre class, and catching up on Netflix with her husband.

Recent Posts

Using Online Conversation Benchmarks: Conversation Volume

An institution’s online conversation volume is an indication of how many people are talking

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Introducing! Online Conversation Benchmarks

Happy Valentine's Day! Last year our Valentine's gift to you was The Higher Ed Social Listening

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The Changing Social Media Landscape

Social media is now pervasive in everyday life—roughly two-thirds of U.S. adults use Facebook,

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Case Study: Analyzing Prospective Student Online Conversations with Social Data

When you’re recruiting prospective students, you want to know what they’re saying about your

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Shaking Up Social Media in Higher Ed

When you think of someone who’s shaking up social media, who comes to mind? At Campus Sonar, we

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Crisis Management: Key Metrics and a Case Study

The definition of crisis is “a time when a difficult or important decision must be made.” To

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Become a Guest Blogger

If you're doing something interesting with social listening, we want to know! Tell us your story and how you're using social listening to drive strategy on your campus. Become a guest blogger for the #BrainWavesBlog.