Brain Waves Blog

Brain Waves Blog: Spring Hill College Refreshes their Brand with Social Listening

Spring Hill College Refreshes their Brand with Social Listening

March 7, 2018

Social listening is a flexible and direct way to earn insight into understanding the mindset of your target audience. Audience research and conversation analysis allows you to identify a target population and analyze all (or a sample of) their conversations over a defined period of time. Campus Sonar recently worked with Spring Hill College (SHC) in Mobile, Alabama. Using conversation analysis, Campus Sonar helped SHC uncover their brand and define it so they could move forward, using brand research to build their strategy.   

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Brain Waves Blog: Understanding Share of Voice: Terry College of Business

Understanding Share of Voice: Terry College of Business

December 20, 2017

Brand benchmarking is one way to strategically use social listening. As a modern brand manager, you need to understand the online conversations about your brand to gain competitive insights and develop an effective brand strategy. One benchmark metric you can use to evaluate online reputation is share of voice.

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