Brain Waves Blog: Crisis Management: Key Metrics and a Case Study

Crisis Management: Key Metrics and a Case Study

The definition of crisis is “a time when a difficult or important decision must be made.” To effectively monitor and manage a crisis and understand the decisions they need to make, organizations must be plugged into the online conversation. Strong, strategic social listening in a crisis ensures you know a crisis on campus is brewing before you get a call from your president, allows you to monitor the issue in real-time to inform your PR response, ensures campus safety, and mitigates brand impact.

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Brain Waves Blog: Spring Hill College Refreshes their Brand with Social Listening

Spring Hill College Refreshes their Brand with Social Listening

Social listening is a flexible and direct way to earn insight into understanding the mindset of your target audience. Audience research and conversation analysis allows you to identify a target population and analyze all (or a sample of) their conversations over a defined period of time. Campus Sonar recently worked with Spring Hill College (SHC) in Mobile, Alabama. Using conversation analysis, Campus Sonar helped SHC uncover their brand and define it so they could move forward, using brand research to build their strategy.   

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