Brain Waves Blog

Brain Waves Blog: Should My Campus Be on TikTok?

Should My Campus Be on TikTok?

May 4, 2022

Every time a new social platform surfaces, we hear the question “should my campus be on this platform?” While TikTok has been around for a few years, it’s still incredibly popular with your prospective and admitted students. According to Statista, almost half of TikTok’s users are under age 29 and 25% of them are ages 10–19. 

Read More
Brain Waves Blog: Social Listening Trends for Higher Ed

Social Listening Trends for Higher Ed

January 12, 2022

With social listening you collect the conversation as it happens, offering opportunities to understand what’s happening now so you can make changes for the future. But the real power comes with the ongoing analysis and context that allows you to better understand your baseline conversation and create personal benchmarks, track seasonal changes, evaluate the effects of crises, and measure the impact of new campaigns. 

Read More
Brain Waves Blog: Reach vs. Volume vs. Impressions: Measuring Campaign Success

Reach vs. Volume vs. Impressions: Measuring Campaign Success

July 1, 2020

At Campus Sonar, our humans set us apart. Our experience researching and analyzing the nuances of online conversation means we understand how to measure the effectiveness of your content. We know how to analyze who sees your content and understand how that’s impacted by each platform. When you develop social media strategy and create corresponding campaigns, this is ultimately what you need to measure to show success, right? The effectiveness of your campaign. If it worked.

Read More