Reach vs. Volume vs. Impressions: Measuring Campaign Success

At Campus Sonar, our humans set us apart. Our experience researching and analyzing the nuances of online conversation means we understand how to measure the effectiveness of your content. We know how to analyze who sees your content and understand how that’s impacted by each platform. When you develop social media strategy and create corresponding campaigns, this is ultimately what you need to measure to show success, right? The effectiveness of your campaign. If it worked.

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How to Use Campus Influencers in Higher Ed

Influencers are an important part of the social listening conversation. They create a connection between audience and content, providing experiences their audience can relate to. As more and more people turn to social media to connect with others, share experiences, and search for help in making decisions, influencers have an enormous impact. In fact, a 20 Edelman study found that 53 percent of people trust what influencers say about brands more than what the brands themselves say. 

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Using Online Conversation Benchmarks: Higher Education Alumni Conversation

With graduations across the country this spring, universities gained thousands of new alumni. But as soon as students graduate and leave campus, it becomes harder to engage with them and continue to build a relationship. One of the keys to connecting with new alumni is to not wait until they’ve graduated, but to engage with them before they become alumni. The more engaged and connected students are to an institution, the more likely they are to become engaged alumni. This speaks to Dr. Jay Le Roux Dillon’s idea of alumni identity—the measure of how deeply a graduate associates their own self-identity with their alma mater. The closer alumni feel to your institution, the more they’ll feel compelled to give—both time and money.

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Using Online Conversation Benchmarks: Higher Education Admissions Conversation

May 1 is National Decision Day. High school seniors all over the country have been visiting campuses, applying for admission, and are now making decisions. What's the decision process like and what do students say during the process? Tim Jones, Chief Communications and Integrated Marketing Officer at Beloit College shares that “decisions are made using a complex mix of facts and feelings that don’t always make sense together.” One way to get a handle on students’ thoughts, feelings, and conversations around the decision process is through social listening.

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Using Online Conversation Benchmarks: Conversation Volume

An institution’s online conversation volume is an indication of how many people are talking about it. Once you know the conversation volume for your institution, you can segment it to see who is talking about you, what they’re talking about, and where they’re talking. All of this helps you better understand the conversation about your institutional brand and create a strategy that resonates with your audiences.

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