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Using Online Conversation Benchmarks: Higher Education Alumni Conversation

With graduations across the country this spring, universities gained thousands of new alumni. But as soon as students graduate and leave campus, it becomes harder to engage with them and continue to build a relationship. One of the keys to connecting with new alumni is to not wait until they’ve graduated, but to engage with them before they become alumni. The more engaged and connected students are to an institution, the more likely they are to become engaged alumni. This speaks to Dr. Jay Le Roux Dillon’s idea of alumni identity—the measure of how deeply a graduate associates their own self-identity with their alma mater. The closer alumni feel to your institution, the more they’ll feel compelled to give—both time and money.

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Executive Twitter Use: Southeastern University’s Social Strategy

Higher education executives set the tone for an institution’s brand through their social media presence. Sixty-three percent of higher ed execs believe a social media presence is fundamental to an institution’s strategic planning and fulfillment of its mission according to Education Dive. Our free report, Examining Twitter Influence of Campus Executives, is a collaboration with Dr. Josie Ahlquist that explores the digital presence of campus executives.

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Using Online Conversation Benchmarks: Higher Education Admissions Conversation

May 1 is National Decision Day. High school seniors all over the country have been visiting campuses, applying for admission, and are now making decisions. What's the decision process like and what do students say during the process? Tim Jones, Chief Communications and Integrated Marketing Officer at Beloit College shares that “decisions are made using a complex mix of facts and feelings that don’t always make sense together.” One way to get a handle on students’ thoughts, feelings, and conversations around the decision process is through social listening.

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Using Online Conversation Benchmarks: Conversation Volume

An institution’s online conversation volume is an indication of how many people are talking about it. Once you know the conversation volume for your institution, you can segment it to see who is talking about you, what they’re talking about, and where they’re talking. All of this helps you better understand the conversation about your institutional brand and create a strategy that resonates with your audiences.

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The Changing Social Media Landscape

Social media is now pervasive in everyday life—roughly two-thirds of U.S. adults use Facebook, Instagram, or both. With so many users, the platforms are constantly evolving. This is especially true with recent privacy concerns over public vs. private information. The changes to data privacy are important in helping you recognize what can and can’t be analyzed to gain valuable insights about your institution. This super technical post can help you understand the data sources we’re able to gather in our social listening analysis. And if you make it past the nerd-speak, we’ll fill you in on what the changes mean for Campus Sonar’s data, the impact on higher education, and how we’re looking forward to help you achieve better outcomes. 

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