Higher education executives set the tone for an institution’s brand through their social media presence. Sixty-three percent of higher ed execs believe a social media presence is fundamental to an institution’s strategic planning and fulfillment of its mission according to Education Dive. Our free report, Examining Twitter Influence of Campus Executives, is a collaboration with Dr. Josie Ahlquist that explores the digital presence of campus executives.
Brain Waves Blog
May 1 is National Decision Day. High school seniors all over the country have been visiting campuses, applying for admission, and are now making decisions. What's the decision process like and what do students say during the process? Tim Jones, Chief Communications and Integrated Marketing Officer at Beloit College shares that “decisions are made using a complex mix of facts and feelings that don’t always make sense together.” One way to get a handle on students’ thoughts, feelings, and conversations around the decision process is through social listening.
An institution’s online conversation volume is an indication of how many people are talking about it. Once you know the conversation volume for your institution, you can segment it to see who is talking about you, what they’re talking about, and where they’re talking. All of this helps you better understand the conversation about your institutional brand and create a strategy that resonates with your audiences.
Happy Valentine's Day! Last year our Valentine's gift to you was The Higher Ed Social Listening Handbook. Because we appreciate you so much, we're gifting you again this year—introducing our newest research report, 2019 Online Conversation Benchmarks for Higher Education: A Social Listening Study.
Social media is now pervasive in everyday life—roughly two-thirds of U.S. adults use Facebook, Instagram, or both. With so many users, the platforms are constantly evolving. This is especially true with recent privacy concerns over public vs. private information. The changes to data privacy are important in helping you recognize what can and can’t be analyzed to gain valuable insights about your institution. This super technical post can help you understand the data sources we’re able to gather in our social listening analysis. And if you make it past the nerd-speak, we’ll fill you in on what the changes mean for Campus Sonar’s data, the impact on higher education, and how we’re looking forward to help you achieve better outcomes.
When you’re recruiting prospective students, you want to know what they’re saying about your university. One way you can learn what students are saying is through traditional audience research methods, social audience intelligence, or a combination of both. The research analysts at Brandwatch used social data to learn more about prospective student conversations surrounding applying to college.