Brain Waves Blog

During my first week as social media manager at Texas State University (@TXST) I opened my laptop to take a look at my listening dashboard and almost had a heart attack when I saw a post from an account called @TXSTstudents.

The competition for current and prospective students is tough and how you interact with them on social can make all the difference. You can turn your institution’s platforms into robust and valued assets by tailoring your social strategy to prioritize recruitment and retention. At Seneca College, we’ve had great success with five strategies.

Meet Generation Z—your new target audience. They’re true digital natives, fiscally conscious, and heavily influenced by their peers.

Social media is now pervasive in everyday life—roughly two-thirds of U.S. adults use Facebook, Instagram, or both. With so many users, the platforms are constantly evolving. This is especially true with recent privacy concerns over public vs. private information. The changes to data privacy are important in helping you recognize what can and can’t be analyzed to gain valuable insights about your institution. This super technical post can help you understand the data sources we’re able to gather in our social listening analysis. And if you make it past the nerd-speak, we’ll fill you in on what the changes mean for Campus Sonar’s data, the impact on higher education, and how we’re looking forward to help you achieve better outcomes. 

In light of shifting demographics in higher education, marketers are increasingly asked to reach and influence new types of prospective students—students difficult to reach using traditional higher education marketing tactics *cough* list buying *cough.*

For several years now, great schools (like University of Central Florida) have been recruiting and training student influencers. At Juniata College, we do the same and have been for several years. Much to our delight, some of our student influencers have gone on to become social media and marketing managers at nonprofit organizations, visitors’ bureaus, colleges, and agencies across the U.S., which led us to some unanticipated partnerships lasting well beyond graduation.