Brain Waves Blog

I've given many presentations on Reddit over the last few years and after many of them, an attendee will privately come up after and ask a question I’ve become used to fielding. It usually goes something like this.

A Little Less Conversation and a Lot More Negativity

Today’s Briefing analyzes publicly available online conversation in the U.S. and on Reddit and YouTube (which span beyond the U.S.) about the coronavirus and higher education from April 7–12. In this analysis of volume, topics, sentiment, and key audiences, we highlight conversations about internship changes and speculation about the fall semester.

Alumni are one of the most influential voices in building your brand. And, if you’re in advancement, it’s your job to nurture these voices by engaging your alumni and building relationships, creating a stronger connection to their alma mater. To do this well, it helps to understand their pride and pain points so you can better speak to and with them, celebrate their wins, and ease their grievances. 

Students Discuss Cheating

Today’s Briefing analyzes publicly available online conversation in the U.S. and on Reddit and YouTube (which span beyond the U.S.) about the coronavirus and higher education from April 3–6. In this analysis of volume, topics, sentiment, and key audiences, we highlight how campuses frequently mentioned in the news are portrayed, stories of students’ family members and the disease, concerns from medical students, and discussions of cheating.

Online Class Meme Themes

Today’s Briefing analyzes publicly available online conversation about coronavirus and higher education from March 24-26. In this analysis of volume, topics, sentiment, and key audiences, we highlight political mentions, review continued negative sentiment, and examine the conversation about online courses through the lens of memes.

When you create any piece of content, a critical component is understanding your audience. Who will read your content? What are the demographics of the channel you’re publishing on? These are important questions to make sure your content resonates.