March 25, 2020
When you create any piece of content, a critical component is understanding your audience. Who will read your content? What are the demographics of the channel you’re publishing on? These are important questions to make sure your content resonates.
March 24, 2020
Media Coverage Shifts to Campus Experts
Today’s Briefing analyzes publicly available online conversation about coronavirus and higher education from March 20–23. In this analysis of volume, topics, sentiment, and key audiences, we highlight changing campus news coverage, trending hashtags (some may surprise you), and continuing expression of anger and sadness from students. Since the March 17 Briefing, we haven’t made any changes to our data collection. We have, however, improved our categorization of family and friend mentions; you’ll see a comparison of their expression of emotion in this Briefing.
March 20, 2020
Student Voices Surface in Media, on Reddit
We made a few changes to our query to capture all relevant conversation. We’re now including “the rona,” an emerging slang reference for coronavirus, mentions of cancellation or postponement of graduation, and new hashtags that refer to the virus (e.g., #BoomerDoomer, #BoomerRemover, #coronapocalypse).
March 17, 2020
Word of Mouth Drives Both Information and Misinformation with Students
Today’s briefing analyzes publicly available online conversation about coronavirus and higher education from March 13–16. In this analysis of volume, topics, sentiment, and key audiences, we highlight the most popular topics, continued negative sentiment, concerns of parents and admitted students, and surprising trends of where students discussed the issue online.
March 13, 2020
March 11, 2020
As campuses and their constituents grapple with the implications of closures, extended-spring breaks, and online instruction to mitigate the coronavirus pandemic, online conversation on the topic is ballooning. We wanted to see the amount of conversation, find patterns, and develop insights to help campuses with their communication strategy. Yesterday (March 10), we gathered all of the online conversation about the coronavirus, higher education, related closures, and transitions to online coursework. Today, we analyzed it. Here’s what we found.