September 16, 2020
As a social media manager, understanding copyright is a critical component of your content creation process. And it can definitely be confusing, especially if you have multiple accounts to manage in addition to all of the other aspects of your job.
September 2, 2020
At the University of Central Florida (UCF), we’ve used influencer marketing with student social media ambassadors to create, collaborate, and distribute content on behalf of the university since 2018. We started the program by finding students who had a decent following on social media and grew it with students who showed eagerness and passion for UCF. The strength of the program and our contributing ambassadors allows us to reach a greater, more influential market of like-minded individuals and create authentic advocacy for our campus.
August 19, 2020
In the first part of this series, I shared our planning and query writing process—how our teams come together to plan each client project and the research that our analysts do in the beginning stage of each project. It was a lot! Now that you made it through part one, you'll sail through part two. Let's go!
August 5, 2020
Gear up for some Campus Sonar behind-the-scenes! I’m covering how the Research team at Campus Sonar conducts social listening research, start to finish, to pull back the curtain on what we do from project kickoff to presentation of findings and insights to the client.
July 15, 2020
It wasn’t entirely unexpected, but the anger arose faster and more intensely than anticipated when I referred to prospective students as customers in a conversation about recruitment.
July 1, 2020
At Campus Sonar, our humans set us apart. Our experience researching and analyzing the nuances of online conversation means we understand how to measure the effectiveness of your content. We know how to analyze who sees your content and understand how that’s impacted by each platform. When you develop social media strategy and create corresponding campaigns, this is ultimately what you need to measure to show success, right? The effectiveness of your campaign. If it worked.