Brain Waves Blog

In the first part of this series, we discussed segmentation strategies for owned accounts. Here in part two, we’re diving into some of the best ways to break down earned conversation. 

Have you ever heard the saying “How do you eat an elephant?” 

Thanks to social media, the news cycle is now. Which means communications teams need to be plugged into their campus’s online conversation if they want to effectively monitor and manage a crisis. 

There’s a lot of online conversation taking place about colleges and universities in the United States. 

In the world of enrollment marketing, there tends to be one dominant query; how do we get X number of students to enroll at Y campus by Z date? Clearly articulated enrollment goals are essential as individuals transition from vaguely interested to “enrolled.” However, many campuses are so highly focused on yield strategies and fanfare in the final stretch of decision-making that they often overlook the more subtle opportunities around earlier milestones in the enrollment funnel. 

Sonarian capabilities differ based on historical and ongoing social listening. That doesn’t necessarily make one approach better than the other.