Brain Waves Blog

Thanks to social media, the news cycle is now. Which means communications teams need to be plugged into their campus’s online conversation if they want to effectively monitor and manage a crisis. 

There’s a lot of online conversation taking place about colleges and universities in the United States. 

In the world of enrollment marketing, there tends to be one dominant query; how do we get X number of students to enroll at Y campus by Z date? Clearly articulated enrollment goals are essential as individuals transition from vaguely interested to “enrolled.” However, many campuses are so highly focused on yield strategies and fanfare in the final stretch of decision-making that they often overlook the more subtle opportunities around earlier milestones in the enrollment funnel. 

Sonarian capabilities differ based on historical and ongoing social listening. That doesn’t necessarily make one approach better than the other. 

Leading the marketing communications efforts for West Virginia University’s largest academic unit, effective media relations was paramount in every aspect of our content strategy. As a Research 1 university, our faculty were frequently contacted by local, regional, and national media to share their expertise, whether it was on the environment, racial justice, labor movements, or more. 

So you want to increase your social media engagement? I’ve got a hot tip that will outlast any algorithm change, meme trend, or “when to post” advice.