Brain Waves Blog

There’s a lot of online conversation taking place about colleges and universities in the United States. 

As many of our readers already know (or can easily guess from the Social Strategy Fundamentals episode I recently hosted), I’m a huge fan of strategy. That’s why I’m excited to work with natural strategists like ours at Campus Sonar every day. Our team of strategists not only develops deep client relationships, but also intuitively looks at each client’s goals from all angles to find the best way to reach them.

In the world of enrollment marketing, there tends to be one dominant query; how do we get X number of students to enroll at Y campus by Z date? Clearly articulated enrollment goals are essential as individuals transition from vaguely interested to “enrolled.” However, many campuses are so highly focused on yield strategies and fanfare in the final stretch of decision-making that they often overlook the more subtle opportunities around earlier milestones in the enrollment funnel. 

Sonarian capabilities differ based on historical and ongoing social listening. That doesn’t necessarily make one approach better than the other. 

Leading the marketing communications efforts for West Virginia University’s largest academic unit, effective media relations was paramount in every aspect of our content strategy. As a Research 1 university, our faculty were frequently contacted by local, regional, and national media to share their expertise, whether it was on the environment, racial justice, labor movements, or more. 

So you want to increase your social media engagement? I’ve got a hot tip that will outlast any algorithm change, meme trend, or “when to post” advice.