Brain Waves Blog

Want to Build Social Media Success? Build a Successful Network First

Want to Build Social Media Success? Build a Successful Network First

March 23, 2022

Higher ed social media is tricky. Once in a while, you’ll post a unicorn. Alumni competed in the Olympics, your basketball team made March Madness, the university president received a prestigious award. But the day-to-day content that makes you a consistent voice in the social media world results from intentional networking and subsequently reciprocal relationships.

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Brain Waves Blog: Social Listening Trends for Higher Ed

Social Listening Trends for Higher Ed

January 12, 2022

With social listening you collect the conversation as it happens, offering opportunities to understand what’s happening now so you can make changes for the future. But the real power comes with the ongoing analysis and context that allows you to better understand your baseline conversation and create personal benchmarks, track seasonal changes, evaluate the effects of crises, and measure the impact of new campaigns. 

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