Brain Waves Blog

This spring, Gus Johnson graduated from the University of Wisconsin-Stout. In addition to his degree in digital cinema production, he's embarking on his career with almost 450,000 YouTube subscribers, 90 million video views, 28,000 Twitter followers, and 10,000 Facebook followers. The combination should give him a pretty decent foundation to pursue a career in filmmaking and acting in Los Angeles. And he'll be doing that without student debt, since he used the earnings from his YouTube channel and associated revenue streams to fund his education.

2017 was the year for higher education to embrace influencer marketing. I know, because I googled "influencer marketing higher education" and the top three results for the year were about higher ed marketing trends. If you're feeling a little behind now that 2017 is on its way out, read Five 2017 Marketing Trends and What They Mean For Higher Education from Stephen App at eCity Interactive—he set the precedent for applying the mainstream influencer marketing trend to our industry.

Recently I found myself happy to be stuck in downtown traffic. It meant I had enough time to listen to Building a Modern Higher Ed Marketing Team in one sitting. This episode of Helix Education's Enrollment Growth University podcast featured an interview with Dr. Joseph Brennan, Vice President for Communications and Marketing at the University at Albany.

Today I get to introduce the higher education community to Campus Sonar, and I couldn't be more excited! This post details what inspired us, how we developed our service, and what you can expect from us.