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Social Listening: Business Critical to Your Institution’s Success

Higher education is currently one of the most competitive industries in the world, generating

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Influencer Marketing Connects Campuses to Gen Z Students

Meet Generation Z—your new target audience. They’re true digital natives, fiscally conscious,

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Test Your Social Listening Knowledge!

I freaking love quizzes. It’s a guilty pleasure. Ask anyone. Every Friday, I send a quiz

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5 Free Social Listening Tools for Higher Ed

Social listening can be implemented at varying levels of sophistication—starting with something

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Social Media Monitoring vs. Social Listening: There's a Difference

“Geez! I heard you, Mom!”

“Yes, but were you actually listening?”

Ah, this is a conversation

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The Changing Social Media Landscape

Social media is now pervasive in everyday life—roughly two-thirds of U.S. adults use Facebook,

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Become a Guest Blogger

If you're doing something interesting with social listening, we want to know! Tell us your story and how you're using social listening to drive strategy on your campus. Become a guest blogger for the #BrainWavesBlog.