Campus Sonar and The Society for College and University Planning (SCUP) are collaborating as strategic partners. This partnership focuses on elevating SCUP’s strategic communications, informing thought leadership, and evolving research and innovative resources to members.
Incoming students are one of higher ed’s most important audiences. We work with campuses to segment your incoming student audience, identify opportunities for engagement, and develop messages that resonate with them to target and position your enrollment strategy.
As a marketing leader you have a lot on your plate. Between managing competing goals, responding to urgent requests, attending last minute meetings, satisfying tight deadlines, and more—it’s a lot. That’s why support is critical to your success as a leader and campus. Setting your team up with the right tools and resources empowers you to achieve your goals.
Higher ed trends empower you to analyze your campus’s online conversation behavior against a comparable sample. And they help you move beyond vanity metrics.
Your campus social media manager’s job is never done. They’re on call 24/7, very few people understand exactly what they do all day, and their talent and expertise are regularly dismissed by colleagues and the general public. Often they’re not appropriately compensated for their skills, overtime hours, and the comments and DMs they monitor and respond to may hurt personally even if they're not meant for them.
Monitoring and listening seem like the same thing, right? It can be hard to understand the difference between these two activities. You’ve probably even used the words interchangeably. We’re here to tell you there are critical differences between them; differences that prove monitoring alone is not enough. Once you start listening, you’ll realize the moments and opportunities you missed when you thought you were listening.