Brain Waves Blog

Regardless of having the word social in the name, social listening is not something you do just

Collegiate athletic programs exist for a number of reasons; namely, they’re a huge revenue

You scour social media platforms like Facebook, Twitter, and Instagram for updates about your

What do you think of when you hear “artificial intelligence” or AI?

When I founded Campus Sonar, I wrote a blog post about the need for data-informed marketing in

With graduations across the country this spring, universities gained thousands of new alumni.