How Social Listening Can Help You Stay On-Message (When You Don’t Have One)
So you’ve got a new program to market. But instead of a message, you receive directives about
Read More...Posted on Apr. 10, 2019
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Using Online Conversation Benchmarks: The Madness of Athletics Conversation and Sentiment
Late in February, with the college basketball season hitting its home stretch, the sport’s
Read More...Posted on Apr. 03, 2019
Using Online Conversation Benchmarks: The Authors behind the Conversation
“Our campus is small; there’s no way there’s enough conversation about us to justify investing
Read More...Posted on Mar. 27, 2019
How Social Listening Can Inform Your Brand Strategy
If I asked you to define your brand right now, could you? Would your response be based on your
Read More...Posted on Mar. 20, 2019
Using Online Conversation Benchmarks: Conversation Volume
An institution’s online conversation volume is an indication of how many people are talking
Read More...Posted on Mar. 13, 2019
How to Identify a Twitter Bot on Social Media
Bots. They’re everywhere. Some bots admit they’re one in their username and/or bio. Some pretend
Read More...Posted on Mar. 06, 2019
