Brain Waves Blog

Measuring your brand equity is one of the most effective ways to keep your campus resilient and prepared for what’s next. It evaluates the value your brand holds in the minds of your audiences so you can strengthen it over time. Brand power is the aspect of brand equity that allows your brand to lead the conversation. As your power increases, so does your ability to drive market awareness and perception.

Strengthening your brand is one of the most effective ways to keep your campus resilient and prepared for what’s next. Measuring brand equity enables you to understand and grow brand strength over time. Brand identity is one of the five aspects of brand equity. It’s the face of your brand or the scope of your online presence and incorporates all five elements to reveal how you show up online.  

Strengthening your brand is one of the most effective ways to keep your campus resilient and prepared for what’s next. Brand equity—the value your brand holds in the minds of your audiences—is how you understand and grow that strength over time. When you evaluate brand equity using social intelligence, you can track shifts in brand awareness and identify the key factors that influence it.  

Students want quality jobs, and expect that experience to start before they graduate.

In 2024, social media became the world's largest marketing channel, as measured by marketing spend. Why? It’s the biggest opportunity to build trust in a brand.

The rise of AI has increased the number, impact, and sophistication of online bots and their activities. Bots are automated social media accounts programmed to mimic human behavior (e.g., liking, sharing, or commenting on posts). In 2024, bot activity accounted for almost half of all internet traffic, and bad bot activity was nearly a third of all traffic.