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How Social Listening Can Help You Stay On-Message (When You Don’t Have One)

So you’ve got a new program to market. But instead of a message, you receive directives about

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Using Online Conversation Benchmarks: The Madness of Athletics Conversation and Sentiment

Late in February, with the college basketball season hitting its home stretch, the sport’s

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Using Online Conversation Benchmarks: The Authors behind the Conversation

“Our campus is small; there’s no way there’s enough conversation about us to justify investing

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How Social Listening Can Inform Your Brand Strategy

If I asked you to define your brand right now, could you? Would your response be based on your

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Using Online Conversation Benchmarks: Conversation Volume

An institution’s online conversation volume is an indication of how many people are talking

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How to Identify a Twitter Bot on Social Media

Bots. They’re everywhere. Some bots admit they’re one in their username and/or bio. Some pretend

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If you're doing something interesting with social listening, we want to know! Tell us your story and how you're using social listening to drive strategy on your campus. Become a guest blogger for the #BrainWavesBlog.