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13 Tips for Using Social Listening in Higher Education

Regardless of having the word social in the name, social listening is not something you do just

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The Flutie Effect: Capturing Athletic Success in College Admissions

Collegiate athletic programs exist for a number of reasons; namely, they’re a huge revenue

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Using Reddit to Inform Your Content Marketing

You scour social media platforms like Facebook, Twitter, and Instagram for updates about your

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Human Analysts + Artificial Intelligence = Marketing Masterminds!!!

What do you think of when you hear “artificial intelligence” or AI?

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How to Use Data-Driven Marketing in Higher Ed

When I founded Campus Sonar, I wrote a blog post about the need for data-informed marketing in

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Using Online Conversation Benchmarks: Higher Education Alumni Conversation

With graduations across the country this spring, universities gained thousands of new alumni.

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If you're doing something interesting with social listening, we want to know! Tell us your story and how you're using social listening to drive strategy on your campus. Become a guest blogger for the #BrainWavesBlog.