July 31, 2019
Collegiate athletic programs exist for a number of reasons; namely, they’re a huge revenue generator, taking advantage of conference-affiliated and national television broadcasting contracts and merchandising to market their teams and universities.
May 22, 2019
A key outcome of social listening is the ability to identify real-time opportunities to engage with your audience groups when they’re talking to your campus or about your campus.
June 20, 2018
Higher education institutions of the future are prepared to identify and share their value with a variety of audiences—from students to donors to federal and state agencies and more. They know and advocate for their brand tirelessly and constantly evolve to meet the changing educational needs of the population. In short, the higher education institution of the future is equipped to drive growth in programs, enrollment, and advancement in ways that are efficient and innovative.
June 6, 2018
When you’re recruiting prospective students, you want to know what they’re saying about your university. One way you can learn what students are saying is through traditional audience research methods, social audience intelligence, or a combination of both. The research analysts at Brandwatch used social data to learn more about prospective student conversations surrounding applying to college.