Brain Waves Blog

Our February 2021 admissions research focused on prospective and admitted student and parent admissions conversation for 4-year colleges and universities from August 1, 2020 through October 31, 2020. We also wanted to analyze that same conversation for 2-year institutions to see what unique characteristics emerged. While there are many overlapping trends, our findings may inform tailored recruiting strategies and messaging for this specific audience.

Collegiate athletic programs exist for a number of reasons; namely, they’re a huge revenue generator, taking advantage of conference-affiliated and national television broadcasting contracts and merchandising to market their teams and universities.

A key outcome of social listening is the ability to identify real-time opportunities to engage with your audience groups when they’re talking to your campus or about your campus.