Brain Waves Blog

So you want to increase your social media engagement? I’ve got a hot tip that will outlast any algorithm change, meme trend, or “when to post” advice.

Collegiate athletic programs exist for a number of reasons; namely, they’re a huge revenue generator, taking advantage of conference-affiliated and national television broadcasting contracts and merchandising to market their teams and universities.

A key outcome of social listening is the ability to identify real-time opportunities to engage with your audience groups when they’re talking to your campus or about your campus.