Brand benchmarking is one way to strategically use social listening. As a modern brand manager, you need to understand the online conversations about your brand to gain competitive insights and develop an effective brand strategy. One benchmark metric you can use to evaluate online reputation is share of voice.
At Campus Sonar, influencers are an important part of the social listening conversation because they create a connection between audience and content. More and more, people are turning to social media to help make decisions. In fact, a recent Edelman study found that 53% of people view "a person like yourself" as a credible technical or academic expert.
Recently I found myself happy to be stuck in downtown traffic. It meant I had enough time to listen to Building a Modern Higher Ed Marketing Team in one sitting. This episode of Helix Education's Enrollment Growth University podcast featured an interview with Dr. Joseph Brennan, Vice President for Communications and Marketing at the University at Albany.