Brain Waves Blog

How to dig into the strategy and mine the report for proactive communications and outreach on your campus.

What comes to your mind when you hear the words measurement or metrics? I've actually asked a lot of people that question and go into some of their answers in our new book. As a community, we need to get serious about measurement. If campus leaders aren't requesting metrics that accurately assess the results of your work, it's up to you to help them understand what metrics actually matter. They likely aren't easy metrics to measure—but they should help us make important decisions. 

Although they're not the most exciting part of social media management, well-defined guidelines and policies are essential for a consistently effective social media program. In addition to giving you something to turn to in stressful situations, guidelines and policies have a couple of benefits.

The average number of institutions a student applies to has been steadily increasing, and your prospective students evaluate your campus against many others. To help your institution stand out, one of the best uses of time and resources is building competitive intelligence—the process of gathering and analyzing information about peer institutions to inform your own positioning. 

As a social media manager, understanding copyright is a critical component of your content creation process. And it can definitely be confusing, especially if you have multiple accounts to manage in addition to all of the other aspects of your job.

At Campus Sonar, our humans set us apart. Our experience researching and analyzing the nuances of online conversation means we understand how to measure the effectiveness of your content. We know how to analyze who sees your content and understand how that’s impacted by each platform. When you develop social media strategy and create corresponding campaigns, this is ultimately what you need to measure to show success, right? The effectiveness of your campaign. If it worked.