Brain Waves Blog

Before you jump into Reddit, get familiar with these rules of engagement.

The Oh sh*t moment.

You know it. 

You’re thinking of it right now, because you know exactly what I mean.

As soon as we decided to start Campus Sonar, I committed to providing social listening benchmarks for the higher education industry. This was a direct response to what I heard from campus-based professionals at conferences and during research conversations. While the concept of social listening was intriguing, administrators weren’t sure how much conversation they should expect to find about their campus. Once they looked and knew how much conversation there was, the first question they had was “is that normal?” This is why we released our 2019 Online Conversation Benchmarks study—I wanted every college and university to be able to measure their online conversation and know how it compared to their peers. 

Influencers are an important part of the social listening conversation. They create a connection between audience and content, providing experiences their audience can relate to. As more and more people turn to social media to connect with others, share experiences, and search for help in making decisions, influencers have an enormous impact. In fact, a 2021 Edelman study found that 53 percent of people trust what influencers say about brands more than what the brands themselves say. 

What is the goal of your content marketing? Whether you’re new to the content marketing game or a seasoned veteran, you probably answered this question by referencing themes such as attracting more qualified leads at a lower cost, as well as success metrics like organic web traffic, keyword rankings, cost-per-acquisition, time on page, etc.

You scour social media platforms like Facebook, Twitter, and Instagram for updates about your institution. And you receive Google alerts when you’re mentioned in the news. But are you keeping up with Reddit?