Brain Waves Blog

Thanks to social media, the news cycle is now. Which means communications teams need to be plugged into their campus’s online conversation if they want to effectively monitor and manage a crisis. 

Leading the marketing communications efforts for West Virginia University’s largest academic unit, effective media relations was paramount in every aspect of our content strategy. As a Research 1 university, our faculty were frequently contacted by local, regional, and national media to share their expertise, whether it was on the environment, racial justice, labor movements, or more. 

If Chance Me posts are too radioactive to get involved with, Reverse Chance Me offers an opportunity to increase the top of your funnel or perform market research. 

With public perception of higher education in decline, communicators have a particularly important role to play. But that role requires rethinking what we do and how we measure it. 

At Duke, we’re operating on the premise that YouTube isn’t just a bucket for holding video content. It’s actually social media. I’ll show you what I mean.

Following Your North Star

In January of 2021, we collectively didn’t know much about the state of the world and asked ourselves: How long will masks stick around? When will the pandemic end? What odd item will disappear from the shelves next?