Brain Waves Blog

If we asked you to define your brand right now, could you? Would your response be based on your gut or tangible evidence? If you can't, did you just panic a little bit? Don't worry; you're certainly not alone.

An institution’s online conversation volume is an indication of how many people are talking about it. Once you know the conversation volume for your institution, you can segment it to see who is talking about you, what they’re talking about, and where they’re talking. All of this helps you better understand the conversation about your institutional brand and create a strategy that resonates with your audiences.

I’m teaching a new class dedicated to social listening this semester in the Department of Advertising, Public Relations, and Media Design at the University of Colorado Boulder. Recently I was asked, "Why so narrow of a focus?”

If you’re paying attention to the news (I don’t blame you if you choose to tune it out), a lot of folks are talking about accessibility in a digital space, but you may not know how it applies to you, your job, or social media.

During my first week as social media manager at Texas State University (@TXST) I opened my laptop to take a look at my listening dashboard and almost had a heart attack when I saw a post from an account called @TXSTstudents.

The competition for current and prospective students is tough and how you interact with them on social can make all the difference. You can turn your institution’s platforms into robust and valued assets by tailoring your social strategy to prioritize recruitment and retention. At Seneca College, we’ve had great success with five strategies.