Brain Waves Blog

blog-post-hubspot-benchmark

Using Online Conversation Benchmarks: Conversation Volume

March 13, 2019

An institution’s online conversation volume is an indication of how many people are talking about it. Once you know the conversation volume for your institution, you can segment it to see who is talking about you, what they’re talking about, and where they’re talking. All of this helps you better understand the conversation about your institutional brand and create a strategy that resonates with your audiences.

Read More
Blog post image for Five Tips for Creating a Social Strategy that Pays Off

Five Tips for Creating a Social Strategy that Pays Off

January 30, 2019

The competition for current and prospective students is tough and how you interact with them on social can make all the difference. You can turn your institution’s platforms into robust and valued assets by tailoring your social strategy to prioritize recruitment and retention. At Seneca College, we’ve had great success with five strategies.

Read More