I’m teaching a new class dedicated to social listening this semester in the Department of Advertising, Public Relations, and Media Design at the University of Colorado Boulder. Recently I was asked, "Why so narrow of a focus?”
If you’re paying attention to the news (I don’t blame you if you choose to tune it out), a lot of folks are talking about accessibility in a digital space, but you may not know how it applies to you, your job, or social media.
During my first week as social media manager at Texas State University (@TXST) I opened my laptop to take a look at my listening dashboard and almost had a heart attack when I saw a post from an account called @TXSTstudents.
The competition for current and prospective students is tough and how you interact with them on social can make all the difference. You can turn your institution’s platforms into robust and valued assets by tailoring your social strategy to prioritize recruitment and retention. At Seneca College, we’ve had great success with five strategies.
Higher education is currently one of the most competitive industries in the world, generating £95 billion for the UK economy and $1 trillion for the U.S. economy. Analysts at Technavio forecast the global higher education market to grow at a CAGR of more than 12 percent by 2023.
Meet Generation Z—your new target audience. They’re true digital natives, fiscally conscious, and heavily influenced by their peers.