Carly McCarthy Hollowell

Carly McCarthy Hollowell
Carly McCarthy is a digital media specialist with expertise in content creation, execution, and influencer strategy in higher education, working to increase communications and engage with target audiences. She currently serves as the Social Media Manager at the University of Central Florida, home to the 2017 National Champions, where she leads the institution’s social media strategy and manages the university’s main social channels. As a UCF alumna and Orlando resident, she has a deep passion and love for all things UCF.

Recent Posts

Getting the Most Out of Your Ambassador Program

At the University of Central Florida (UCF), we’ve used influencer marketing with student social


Campus-Created GIFs Generate Student Engagement

At the University of Central Florida (UCF) we learned through our standard social listening on


When Students Become Storytellers: Students as Social Media Influencers

Getting social with students is more than sharing news and updates about the university via



Become a Guest Blogger

If you're doing something interesting with social listening, we want to know! Tell us your story and how you're using social listening to drive strategy on your campus. Become a guest blogger for the #BrainWavesBlog.