Marketing

Support Social Justice Efforts with 5 Free Social Listening Tools for Higher Education

Campus Sonar recognizes the important, necessary racial justice conversations happening in the

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Social Media Budget Items: Professional Development and Advertising

If you’re reading along in my series, you’ve staffed your social media team and determined the

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Equipping Your Campus Social Media Team

Recently I wrote about the common illusion that a campus social media presence doesn't cost

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Higher Ed Marketing Is Worth It .... and We Can Prove It

I’ve never met a marketer who would tell you their department is fully funded and adequately

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Staffing a Campus Social Media Team

It’s a common illusion that a campus social media presence doesn’t cost anything. I’m here to

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Common Questions Students Ask on Reddit and How to Respond

Back in early March 2020—you know, right before life as we know it was turned upside down—I gave

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Become a Guest Blogger

If you're doing something interesting with social listening, we want to know! Tell us your story and how you're using social listening to drive strategy on your campus. Become a guest blogger for the #BrainWavesBlog.