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Staffing a Campus Social Media Team

It’s a common illusion that a campus social media presence doesn’t cost anything. I’m here to

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Coronavirus Higher Education Industry Briefing: April 21

Focus on Fall Semester

Today’s Briefing analyzes publicly available online conversation in the

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Common Questions Students Ask on Reddit and How to Respond

Back in early March 2020—you know, right before life as we know it was turned upside down—I gave

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Coronavirus Higher Education Industry Briefing: April 14

A Little Less Conversation and a Lot More Negativity

Today’s Briefing analyzes publicly

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Evaluating Alumni Conversation: What Alumni Think and Feel

Alumni are one of the most influential voices in building your brand. And, if you’re in

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Coronavirus Higher Education Industry Briefing: April 7

Students Discuss Cheating

Today’s Briefing analyzes publicly available online conversation in

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Become a Guest Blogger

If you're doing something interesting with social listening, we want to know! Tell us your story and how you're using social listening to drive strategy on your campus. Become a guest blogger for the #BrainWavesBlog.