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Attack of the Clones: How an Audit Can Protect Your University's Social Media Trademarks

During my first week as social media manager at Texas State University (@TXST) I opened my

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ListenUp EDU: A Cross-Functional Higher Ed Conference for Innovators and Change Makers

You made it to February. Congratulations. January feels like it lasted for years! Hopefully your

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Five Tips for Creating a Social Strategy that Pays Off

The competition for current and prospective students is tough and how you interact with them on

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Six Reasons Why We <3 Human Analysts

At Campus Sonar, we love our human analysts. In the higher ed and market research industries, we

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Social Listening: Business Critical to Your Institution’s Success

Higher education is currently one of the most competitive industries in the world, generating

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Influencer Marketing Connects Campuses to Gen Z Students

Meet Generation Z—your new target audience. They’re true digital natives, fiscally conscious,

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Become a Guest Blogger

If you're doing something interesting with social listening, we want to know! Tell us your story and how you're using social listening to drive strategy on your campus. Become a guest blogger for the #BrainWavesBlog.