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Higher Ed Social Media Professional Development: Communities and Podcasts

As part of ongoing professional development, it's important to keep up to date and learn from

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4 Ways to Understand Your Competitive Landscape

Harvard and Yale. Ohio State and Michigan. UNC and Duke. Competition within higher ed exists on

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The Difference Between Social Media Monitoring and Social Listening

Monitoring and listening—same thing, right? For most marketers, it can be hard to understand the

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We're Measuring Social Media Wrong

Why followers and engagement rate don't matter and how marketers should measure social media to

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Matching Metrics to Goals

What comes to your mind when you hear the words measurement or metrics? I've actually asked a

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Doing it By the Book: Data Segmentation, Validation, and Analysis

Y’all. Codebooks used in the research process seem insignificant, straightforward, unassuming

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Become a Guest Blogger

If you're doing something interesting with social listening, we want to know! Tell us your story and how you're using social listening to drive strategy on your campus. Become a guest blogger for the #BrainWavesBlog.