Brain Waves Blog

As part of ongoing professional development, it's important to keep up to date and learn from

Harvard and Yale. Ohio State and Michigan. UNC and Duke. Competition within higher ed exists on

Monitoring and listening—same thing, right? For most marketers, it can be hard to understand the

Why followers and engagement rate don't matter and how marketers should measure social media to

What comes to your mind when you hear the words measurement or metrics? I've actually asked a

Y’all. Codebooks used in the research process seem insignificant, straightforward, unassuming