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What's Normal? Benchmarking Higher Ed Social Media

We’re kicking off 2021 with a new way to approach data and analysis in higher education. STREAM

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Brand Building through Social Listening

Why do campuses and their partners put so much effort into “brand”? Because good brand building

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Puzzling through Social Data Sources

Social listening may seem simple, especially if you’re getting a pitch from a software company.

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Something New from Campus Sonar: Introducing STREAM

 

If news about politics, the virus, or messages from angry family members about Thanksgiving

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5 Essential Documents to Create a Strategic Social Media Program

Although they're not the most exciting part of social media management, well-defined guidelines

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Phases of Social Media Crisis Management

Higher education social media managers operated in crisis mode for at least half of this year.

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Become a Guest Blogger

If you're doing something interesting with social listening, we want to know! Tell us your story and how you're using social listening to drive strategy on your campus. Become a guest blogger for the #BrainWavesBlog.